* International Masters Publishers
* Bonnier Magazine Lists and Master Files
* Leukemia & Lymphoma Society
* Affiliate Strategies
* Subscription Marketing Newsletter
* BYOB Business Opportunity Seekers
* Introducing Catherine Walli of Commonwealth Lists
* People in the News
LISTS UNDER NEW MANAGEMENT
International Masters Publishers
Direct Media Inc. has been chosen to manage International Masters Publishers’ database, which includes a master file and 10 separate subfiles. The master file contains more than 1.7 million names, including 629,132 buyers from the last 12 months. The unit of sale ranged from $6 to $22. Sources include direct mail (80%) and insert media. ALC Data Management was the prior list manager.
Selections: Hotlines, change of address, dollar, gender, first time paid, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Sheryl Benjamin (203-532-2449; [email protected])
Bonnier Magazine Lists and Master Files
Bonnier Corp. has consolidated management of its portfolio of lists at Lake Group Media Inc. Bonnier has a database with more than 12 million names including nearly 9 million active subscribers. Lists for 35 consumer magazines are available, such as Baby Talk, Parenting, Popular Science and Outdoor Life. Bonnier recently purchased 18 magazine titles from Time Inc., which were formerly managed by Millard-Mokrynski Group Inc. (Millard). Lake Group already managed numerous World Publishing magazine files, which also recently became part of Bonnier. New Outdoorsman, Parenting Group and Canadian master files are being launched.
Price: $100/M (U.S. master files); $105/M (Canadian master file)
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Leukemia & Lymphoma Society
List Services Corp. has been tapped to oversee the donor file of the Leukemia & Lymphoma Society. The last-24-month count is 854,548. The average contribution was $20. Direct mail is the source. Epsilon formerly managed this file.
Selections: Hotlines, $10/$15-plus donors, state/SCF/ZIP
Price: $70/M (last-24-month donors)
Contact: List Services Corp., Jennifer Girard at 941-263-4350; [email protected]
Affiliate Strategies
Macromark Inc. recently assumed management of the Affiliate Strategies list of 26,977 opportunity seekers. Segments with e-mail addresses and phone numbers are available. These individuals responded to postcard mailings and paid to receive an orientation package with a work at home opportunity offer. Three-quarters were men. The average sale was $70. Mal Dunn Associates Inc. was the prior list manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (postal file); $150/M (e-mail addresses); $250/M (telemarketing file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
Subscription Marketing Newsletter
Statlistics has been tapped to handle this list of paid subscribers. It lists 2,243 subscribers concerned with maintaining and growing a subscription base. It includes executives responsible for consumer and business-to-business publications. The unit of sale was $150. Direct mail is the source. MetaResponse Group Inc. formerly handled this list.
Selections: Gender, state/SCF/ZIP
Sample usage: Mequoda Group
Price: $400 (entire file)
Contact: Statlistics, Don Riccio (203-778-8700, ext. 131; [email protected])
NEW LISTS
BYOB Business Opportunity Seekers
Here’s a list of 644,216 individuals who responded to ” be your own boss” work at home offers from an online network. Two-thirds are men, average age 39, with a $53,000 average income.
Selections: E-mail addresses, phone numbers, hotlines, ethnicity, age, catalog buyer, credit card buyer, donor, education, head of household, income, household income, mail order buyers, marital status, number of children, occupation, online buyer, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
MEET THE BROKER
Introducing Catherine Walli of Commonwealth Lists
This week, Meet the Broker features Catherine Walli, who organizes list plans for direct mail fundraising appeals. To learn her insights on the state of list brokerage in the nonprofit sector, click here (directmag.com/meet_the_broker/walli).
People in the News
Jody Smith has been named vice president of the LH Management Division at Leon Henry Inc. Smith has more than 18 years of insert media experience. She was formerly with Mokrynskidirect.
Network
