* Harriet Carter
* Backpacker
* Williams-Sonoma Health, Wellness and Fitness
* Agricultural Subscribers from Meister Media
* Outside’s Go Magazine
* Mary Engelbreit’s Home Companion Lifestyle Interest
* Power Cruising
* Association and Corporate Meeting Planners
* Prestigious CPAs
LISTS UNDER NEW MANAGEMENT
Harriet Carter
Harriet Carter Gifts Inc. has appointed Belardi/Ostroy ALC as its list manager, effective Sept. 1. More than 2.2 million buyers are available from the last 12 months. More than 20 product- and numerous enhanced selects are offered. List Services Corp. oversees these names through Aug. 31.
Selections: Donors, age, income, ethnicity, religion, lifestyle, presence of children, pet owners, marital status, product, state/SCF/ZIP
Price: $105/M
Contact: Belardi/Ostroy ALC, Kathy Hermann (212-381-1724; [email protected])
Backpacker
Active Interest Media Inc. has chosen Millard-Mokrynski Group Inc. to manage a list of 161,777 subscribers to Backpacker magazine. A typical subscriber is 43 with a $62,500 median household income. Active Interest recently acquired this title from Rodale Inc. ALC Data Management formerly managed this file.
Selections: Hotlines, change of address, demographic, ethnicity, gender, lifestyle, new-to-file, renewals, source, state/SCF/ZIP
Price: $100/M
Contact: Millard-Mokrynski Group Inc., Tisha Tyler at 619-303-0654 or [email protected]
NEW LISTS
Williams-Sonoma Health, Wellness and Fitness
Customer lists from various catalogs published by Williams-Sonoma Inc. have been overlaid with health, self-improvement and fitness lifestyle data to create this master file. It includes buyers from various Pottery Barn and Williams-Sonoma and West Elm catalogs. Some of the segments of last-12-month buyers identify 297,512 runners and joggers, 382,394 health and natural food buyers and 358,812 dieting and weight control buyers. Direct mail and the Internet are the sources.
Selections: Presence of children/age ranges, purchase amount (ranges), multi/average/last purchase, age, income, lifestyle, dwelling type, gender, Z-24, state/SCF/ZIP
Price: $115/M (base)
Contact: Specialists Marketing Services Inc., Allison Bergeron (201-865-5800, ext. 2225; [email protected]
Agricultural Subscribers from Meister Media
Numerous lists of subscribers to agricultural publications have been introduced by Meister Media Worldwide. Some of the larger files include Cotton Grower (31,944), American Fruit Grower (30,517) and American Vegetable Grower (23,888). Other files offered include for example Western Fruit Grower, Today’s Garden Center and Farm Chemicals International.
Selections: Phone numbers number of employees, sales volume, SIC code, job title, business/industry, country, state/SCF/ZIP
Price: $125/M (most files)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
Outside’s Go Magazine
Mariah Media Inc. has released a list of 148,271 subscribers to Outside’s Go, a new upscale travel publication it launched in March. About 78% of subscribers are men with better than a $204,000 average household income and $1.4 million average household net worth. Sources include direct mail and agents.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $125/M
Contact: ALC Data Management, Raymond Tognella (609-580-2761; [email protected])
Mary Engelbreit’s Home Companion Lifestyle Interest
Belvoir Media Group has unveiled an enhanced list of subscribers to Mary Engelbreit’s Home Companion magazine. It names 168,265 subscribers from the last 12 months. New enhancements identify such interests as dogs and cats, health products, gourmet foods and books.
Selections: Age, income, interest, credit cards, hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; [email protected])
Power Cruising
Bonnier Corp. has launched a list of 10,933 subscribers to Power Cruising. This titles reaches owners of yachts, express cruisers, trawlers and lobster-type boats. A typical subscriber’s median age is 49 and average income $144,000. Subscribers own on average 2.8 boats. Forty percent own two or more homes. Direct mail and the Internet are the sources.
Selections: Source, paid, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Association and Corporate Meeting Planners
This master identifies 143,485 individuals who organize off-site meetings, corporate seminars and conferences. Those listed have responsibilities such as arranging exhibit space, lodging, food and beverages, speakers and transportation. Sources include directories and rosters of attendees.
Selections: Gender, number of employees, job title/function, sales volume, telephone numbers, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Rose DeLuca at 845-732-7019 [email protected]
Prestigious CPAs
The 271,797 certified public accountants listed on this file are primarily women (85%). These individuals responded to direct marketing offers in the last 24 months and spent $85. Direct mail and telephone surveys are the sources.
Selections: Monthly hotline, homeowner, income, adult’s/child’s gender, income, state/SCF/ZIP
Price: $85/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected]
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