* ConsumerBase Files
* Statmats Business Media
* Forecast International
* Avid Collectors
* Bill Nelson for Senate
* Financial Insights Educators
* Modus Vivendi Files
* SourceMedia C-Level Executives
LISTS UNDER NEW MANAGEMENT
ConsumerBase Files
ConsumerBase LLC has appointed Estee Marketing Group Inc. to manage the ConsumerBase Hispanic and African-American consumer buyers files. The more than 1.5 million-name Hispanic list also identifies 9.1 million buyers and prospects from the last 12 months. Similarly, the African-American file has more than 1.3 million names, plus another 5.9 million last-12-month buyers and prospects. The Internet is the source. No telemarketing is allowed. These names previously were available only from the list owner.
Selections: Gender, adult’s/child’s age, book buyers, donors, education, homeowners, religion, other enhancements, state/SCF/ZIP
Price: $90/M (buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Statmats Business Media
Statmats Communications Inc. has chosen MeritDiret to manage the postal lists for its Statmats Business Media and Meetings Media divisions. The appointment covers six files, including the controlled-circulation lists of Buildings, Archi-Tech, Meetings East, Meetings South and Meetings West magazines, as well as the National Referral Roster directory file, which identifies residential and commercial real estate firms. Counts range from 22,008 to 72,009. Among those named on these lists are building/facilities managers and meeting and conference planners. Statmats previously managed this data in house.
Selections: Job function, max per company/site, project type, business/industry, state/SCF/ZIP (depending on file)
Price: $110/M to $130/M
Contact: MeritDirect, Jeff Moriarty at 847-492-1350, ext. 14 or [email protected]
Forecast International
Market research and database firm Forecast International has named Worldata as its list manager, effective Aug. 5. The file includes the names of 24,650 professionals in various segments of the military and aerospace industries. A separate international list with 24,144 names is available. These individuals subscribed to Forecast’s catalog, sample reports, e-mail newsletters and other products. Direct mail and the Internet are the sources. Direct Media Inc. had been handling these files.
Selections: Job function/title, interest, regional, state/SCF/ZIP
Price: $130/M (U.S. file); $250/M (international file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
NEW LISTS
Avid Collectors
More than 5.8 million names can be found on the Avid Collectors file. It identifies hobbyists and investors in dolls, figurines, ornaments, plates and die-cast models. These individuals’ median age is 41 and their median income is $45,000. Sources include direct mail, retail transactions, direct response TV and self-reported survey data.
Selections: Gender, age, income, homeowners, children, art and antique buyers, gift buyers, book buyers, magazine subscribers, mail order buyer category, travelers, ethnicity, sports collectors, doll/figurine/plate collectors, NASCAR interest, bank cardholders, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
Bill Nelson for Senate
More than 17,500 direct mail contributors are named on the Bill Nelson for Senate file. They each gave an average of $153 to support the political campaign of the U.S. senator from Florida. Most of these donors (68%) are men.
Selections: Gender, state/SCF/ZIP (no charge)
Price: Exchange only
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected]
Financial Insights Educators
Statistical models were overlaid on MKTG Services’ Educators database to create Financial Insights Educators, a new list with more than 1.6 million prospecting names. Modeling was used to identify consumers with a propensity to invest in annuities or buy insurance or other financial products and services.
Selections: Age, ethnicity, gender, homeowner, marital status, presence of children, annuity/insurance/investor/seminar prospects, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, Fred Swain at 215-867-4098 or [email protected]
Modus Vivendi Files
The Modus Vivendi list group has been expanded. New offerings include the MV Collectors list of art and antiques collectors, MV Do-It-Yourself project book and magazine buyers, MV Domestics home and gardening prospects and MV Ecologists environmental activists files, with counts ranging from 11 million to 20 million. Counts for subcategories are available with each file. The sources include direct mail, Internet surveys and statistical models.
Selections: Hotlines, telephone numbers, age, income, gender, credit card, state/SCF/ZIP
Price: $60/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
SourceMedia C-Level Executives
SourceMedia Inc. offers an enhanced database identifying corporate-level executives. The postal SourceMedia C-Level Executive master file has 144,934 names; the corresponding e-mail file 99,585 e-mail addresses. Telephone numbers are available. Chairmen, CEOs. COOs, CIOs and other corporate executives are included. These individuals are subscribers to SourceMedia magazines and journals such as American Banker, Bank Technology News and National Mortgage News. Direct mail is the source.
Selections: Job function/title, one per site, business/industry, gender, state/SCF/ZIP
Price: $160/M (postal file); $325/M (e-mail file)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or [email protected] (postal file); Frank Cipolla at 800-409-4443, ext. 832 or [email protected]
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