* Nielsen Subscribers at Home
* J.H. Breakell and Co.
* Urban Nutrition Virility and Potency Product Buyers
* Livestock Producers Master File
* Affluent Professional Couples
* Benefits and Compensation Solutions Magazine
* Taylor Gifts and Get Organized
* Maximum PC
* Nightingale-Conant
LISTS UNDER NEW MANAGEMENT
Nielsen Subscribers at Home
Millard-Mokrynski Group Inc. has been assigned to manage Nielsen Business Media’s subscription database. It consists of 821,564 subscribers to such titles as Billboard, Film Journal, American Artist and Ross Reports. Edith Roman Associates Inc. formerly handled this file
Selections: Hotlines, demographic, gender, multibuyers, phone numbers, state/SCF/ZIP
Price: $105/M
Contact: Millard-Mokrynski Group Inc., Mike Segreto (914-697-5830; [email protected])
NEW LISTS
J.H. Breakell and Co.
A total of 8,854 buyers and jewelry and fashion accessories are available from a 12-month period. A typical customer is a 48-year-old woman. The unit of sale was $150 for gold and silver necklaces, bracelets, earrings, belt buckles and other products. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $115/M (12-month buyers)
Contact: Direct Media Inc., Kristina DiFrancesco (203-532-2361; [email protected]
Urban Nutrition Virility and Potency Product Buyers
Men (65%) and women listed on this file spent on average $100 over several months for potency products. The 12-month count is 54,326. Some but not all are continuity buyers. Customers’ average age is 45 and average household income $79,000. Names from June are available. The Internet and space advertising are the sources.
Selections: Age, gender, state/SCF/ZIP
Price: $110/M (12-month buyers)
Contact: Macromark Inc., Star Rell (845-230-6331; [email protected])
Livestock Producers Master File
Names of agricultural and livestock equipment buyers, mail order buyers living in rural areas and small business owners have been combined in this file. The count is 563,025. Sources include licenses, directories and public records.
Selections: Livestock type, headcount, phone number, state/county/SCF/ZIP
Price: $105/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Affluent Professional Couples
Men and women who spent $350 on direct mail purchases are identified on this list of 852,983. Enhanced lifestyle data has been overlaid.
Selections: Hotlines, adult’s/child’ age/gender, presence of children, income, ethnicity, religion, donor type, golf, foreign/domestic travel, financial, health, fitness, subscribers, high-tech, sports interest, state/SCF/ZIP
Price: $75/M
Contact: List Experts Inc., Sherri Stevens (727-669-2500; [email protected])
NEW SELECTS
Benefits and Compensation Solutions Magazine
Field Media LLC has added selections for job titles to the Benefits and Compensation Solutions Magazine list of 26,000 subscribers. This title targets senior level and human resources executives. The file has been on the market since August 2006.
Additional selections: Gender, state/SCF/ZIP
Sample usage: The Conference Board, Thompson Publishing, Oakstone Wellness Publications, Lorman Education, Council on Education Management, Aspen Publishers, Economic Research Institute
Price: $150/M
Contact: Direct Partner Solutions Inc., Patti Pierce (678-762-9869, ext. 221; [email protected])
SPECIALS!
Taylor Gifts and Get Organized
Through the end of August fundraisers are being given $10/M off the base price of names from Taylor Gifts and Get Organized. The combined master file offers 457,650 names from the last 12 months. Contact List Services Corp., Andy Zaccardo (203-791-4144; [email protected])
Maximum PC
Test mailers receive $10/M off the base price of the Maximum PC file. More than 160,000 active subscribers are on file. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Nightingale-Conant
A 15% discount off the base price is being offered on the Nightingale-Conant list of motivational products buyers. More than 27,000 Canadian names are on file. Contact Cornerstone Group of Companies, Lyn Brown (416-932-9555, ext.143; [email protected]
Network
