* MarketMaster Consumer Master File
* All You Magazine
* Win My PlayStation Drawing Entrants
* LiveCareer Healthcare Professionals
* Kingpin Intelligence UK Technology Professionals
* Red, White and Bloom
* CoolSavings Postal Address Master File
* MKTG Adds Credit Scores to RADB Bankruptcy Database
* Mokrynskidirect’s Kupfer Retires
LISTS UNDER NEW MANAGEMENT
MarketMaster Consumer Master File
Method2Media LLC chose Estee Marketing Group Inc. to manage this 41 million-name master file. This data comes from online registrations at mynetmortgage.com, focusonmortgage.com and degreefocus.com. Those listed provided information about purchasing preferences. Demographic and geographic data is overlaid, providing numerous selections. Talon Mailing & Marketing Inc. will maintain the database, handle list hygiene and list rental fulfillment. It formerly was managed in house under the name Method2Me.
Selections: Adult’s/child’s age and gender, corrective lenses, credit card buyers, cat/dog owners, golf, homeowners, mail order buyers, music, travel, income, presence of children, families, seniors, Puerto Rican residents, ethnicity, religion, mail order buyer categories, lifestyle enhancements, camping/hiking, cat owners, state/SCF/ZIP
Price $80/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEW LISTS
All You Magazine
Time Consumer Marketing Inc. has launched a list of more than 230,000 active subscribers to All You, a monthly lifestyle magazine for women. Subscribers’ median age is 43 and their median household income $45,480 a year. The file will be available beginning July 17. The sources are direct to publisher (51%) and agents (49%).
Selections: Hotlines, change of address, renewals, source, state/SCF/ZIP
Price: $100/M
Contact: Belardi/Ostroy ALC LLC, Greg Jarrow at 212-381-1726 or [email protected]
Win My PlayStation Drawing Entrants
More than 3.1 million names collected during the last 12 months are listed. These individuals completed an online form to enter a drawing for a portable game machine.
Selections: Hotline, gender, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, Joe Andres at 215-342-2006 or [email protected]
LiveCareer Healthcare Professionals
Some 74,863 students planning their post-secondary education major are identified. More than 150 program interests are selectable. The Internet is the source.
Selections: Date of birth, gender, program interest, education, hotlines, state/SCF/ZIP
Price: $105/M (base)
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Kingpin Intelligence UK Technology Professionals
Nearly 25,000 names are assembled on this postal/e-mail list of information technology personnel in England, Scotland, Wales and Northern Ireland. Sources include telemarketing and other marketing research.
Selections: Number of employees, key technology, platforms, database used, job function, purchase recommendations, country
Price: $325/M (postal file); $525/M (e-mail file)
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
Red, White and Bloom
This list of gardeners includes more than 4.4 million individuals who visit botanical gardens and gardening shows. Among the sources are direct mail, space ads, telemarketing, magazine subscriptions and retail transactions.
Selections: Monthly hotline, ethnicity, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
CoolSavings Postal Address Master File
Approximately 6.8 million who registered at the Web site CoolSavings.com are listed. Eighty-two percent are women. The site offers personalized product and service incentives.
Selections: Hotlines, credit cards, ethnicity, income, number of children, occupation, education, lifestyle, mail order buyers, adult’s/child’s age, date of birth, donors, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
IN THE NEWS
MKTG Adds Credit Scores to RADB Bankruptcy Database
MKTG Services has introduced risk assessment scores to its RADB Bankruptcy database. These statistically derived scores are based on mortgage, retail and other trade data aggregated at the ZIP+4 level. The scores enable marketers to select prospects based on potential risk and to help eliminate bad debt. It’s a way to reach individuals who have filed for or recently been discharged from bankruptcy within specific geographic areas, based on patterns of credit use and payment behavior.
Mokrynskidirect’s Kupfer Retires
Howard Kupfer has retired from his position as executive vice president at Mokrynskidirect. He’d been with the firm since 1980. Kupfer set up the company’s accounting and order system, built the brokerage division from scratch and was involved in other new business development. He hired and mentored many list industry professionals. Altogether Kupfer has 38 years of direct marketing experience. “We thank Howard for his devotion, dedication and inspiration for 26 years,” said president Dennis Bissig in a statement.
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