* Fresh Pond Travel
* Production Management Professionals
* Unbeatable Donors List Group
* Open for Business at E-mail
* Mystery Guild Book Club Reactivation Ride-along
* Our Tribe Card Pack Subscribers
* City and Regional Magazine Enhanced Database
LISTS UNDER NEW MANAGEMENT
Fresh Pond Travel
Fresh Pond Travel has released a list of 15,324 last-12-month travelers. These individuals made reservations through the agency to travel internationally and attend dog shows.
Selections: Age, income, state/SCF/ZIP
Price: $90/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or [email protected]
Production Management Professionals
More than 6,800 names have been assembled for the Production Management Professionals list offered by the Strategic Research Institute. These individuals either inquired about or attended conferences. The average unit of sale was $1,200. The sources are direct mail (75%) and e-mail (25%).
Selections: Gender, telephone numbers, recency, job function/title, state/SCF/ZIP
Price: $150/M
Contact: Statlistics, Stacy Nester at 203-778-8700, ext. 109 or [email protected]
Unbeatable Donors List Group
American Target Advertising Inc. has introduced 17 files for a new list group called Unbeatable Donors. These files are segmented by issue and interest categories. The Unbeatable Donors to Charities master file contains more than 400,000 donors. These names are the most active and recent donors derived from the Viguerie master file. Direct mail is the source.
Selections: Age, dollar, gender, state/SCF/ZIP
Price: $100/M (last-12-month donors)
Contact: American Mailing Lists Corp., Rick Gorsky at 571-292-5806, ext. 14 or [email protected]
NEW COMPILED LISTS
Open for Business at E-mail
In excess of 4.3 million records are available on the Open for Business at E-mail list. This file is comprised of executives and owners of small businesses. Sources include public notices published in newspapers, Web site registrations, utility and telephone hook-ups, directories.
Selections: Annual sales, business/industry, gender, SIC code, state/SCF/ZIP
Price: $200/M
Contact: Media Source Solutions Inc., Amy Benicewicz at 203-746-6640 or [email protected]
NEW INSERT MEDIA
Mystery Guild Book Club Reactivation Ride-along
About 2.9 million packages are mailed annually for Doubleday Entertainment’s Mystery Guild Book Reactivation Ride-along. This ride-along program targets club members who fulfilled purchase commitments and left the club in good standing. Only one insert per package will be accepted. Inserts must be between 4 by 6 inches and 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
UPDATED LISTS
Our Tribe Card Pack Subscribers
Nearly 32,000 names are offered on the Our Tribe Card Pack Subscribers master file, including 5,697 names from the last six months. The average individual listed is 38 with a $72,440 household income.
Selections: Gender, multibuyers, state/SCF/ZIP
Price: $115/M (six-month hotline)
Contact: Triangle Marketing Services Inc., Stephanie Cipriani at 212-242-4040, ext. 21 or [email protected]
City and Regional Magazine Enhanced Database
Paid subscribers to roughly 40 publications are named on the City and Regional Magazine Enhanced database. The median age of subscribers is 49. Subscribers’ average household income is $102,000.
Selections: Business/home address, adult’s/child’s age/gender, presence of children, lifestyle, ethnicity, income, mail order buyers, donors, religion, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2474 or [email protected]
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