* MediaLive International Files
* Boys Town Press
* America’s Interactive Master File
* Cable TV Book Buyers
* Automobile Enthusiasts
* Children’s Book-of-the-Month Club Reactivations Ride-along
* People in the News
* National Review Contest
* Holabird Sports
LISTS UNDER NEW MANAGEMENT
MediaLive International Files
CMP Media has selected MeritDirect to manage the MediaLive International attendee lists. This portfolio includes Comdex by MediaLive International with 267,465 registered attendees. Other lists identify attendees of Seybold Seminars and such technology industry conferences as Next Generation Networks and Interop. This appointment follows CPM’s acquisition of MediaLive International’s technology media group publications and conferences in January. Walter Karl Inc. was the prior list manager.
Selections: Business/industry, job function/title, multiple attendee, responsibility, state/SCF/ZIP
Price: $225/M (most files)
Contact: MeritDirect, Craig Albanese at 914-368-1021 or [email protected]
Boys Town Press
MKTG Services has been appointed list manager for Boys Town Press. A universe of 23,000 book buyers is available. The average order was $25. No telemarketing is allowed. MGI Lists formerly managed this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Freespirit, Magna Publications, Corwin Press, St. Labre Indian School, Crisis Preventation
Price: $110/M
Contact: MKTG Services, Kerry Fischette at 215-867-4091 or [email protected]
NEW LISTS
America’s Interactive Master File
Consumers who used Internet search engines to look for products or services are named on America’s Interactive master file. The universe offers 38.3 million names, including 1.1 million available on the current monthly hotline. Among the mostly commonly searched categories are interactive games, online gambling, weather, horoscopes and greeting cards. This postal database has been enhanced. E-mail statistical modeling services are available.
Selections: Interactive games, maps and directions, white pages, celebrity, online bill payment services, chat room, weather, greetings, online gambling, horoscopes, telephone numbers, income, lifestyle, recency, age, gender, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Cable TV Book Buyers
TV viewers who purchased books offered on infomercials are listed on the Cable TV Book Buyers file. A total of 193,781 buyers are named who spent between $25 to $150 or more. The average monthly hotline count is 8,000.
Selections: Monthly hotline, gender, presence of children, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
Automobile Enthusiasts
Owners of Mustangs, Corvettes, Hummers and VW beetles are named on the NAI’s Automobile Enthusiasts master file. More than 170,000 names have been assembled, with separate segments available for each vehicle type. Sources include direct mail, Internet surveys, automotive service centers and public records, which have been enhanced and run through statistical models.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
NEW INSERT MEDIA
Children’s Book-of-the-Month Club Reactivations Ride-along
Approximately 3 million pieces will be mailed annually to former members of the Children’s Book-of-the-Month Club. This ride-along program targets club members who fulfilled purchase commitments and left the club in good standing. Only one insert per package will be accepted. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $50/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
IN THE NEWS
People in the News
21st Century Marketing has appointed two new account executives Laura Cox and Nicole Liverman, who will both work in the list management division. Cox formerly worked for Direct Media Inc. Liverman had been a circulation specialist with Dover Publications.
Karl Friedman, founder and CEO of the cooperative data firm NextAction Corp., has been named as a finalist for the Ernst & Young Entreprenuer of the Year in the Rocky Mountain region.
SPECIALS!
National Review Contest
The broker who places the most test orders for the National Review lists through the end of September will win a one-week cruise to the Mexican Riveria. National Review offers postal addresses for 129,852 subscribers and 23,457 e-mail addresses. Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
Holabird Sports
Until July 31, brokers who make inquiries about the Holabird Sports list or package insert program will receive a free can of tennis balls. The file names 29,000 sports equipment buyers. Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Network
