* Ascot Seniors
* INFORMS
* Indiana Botanic Gardens
* Disney Kids High Income Households
* Absolute U.K. E-mail Responders
* Executive and Professional Newsmakers
* American Spectator Magazine Tip-in
* People in the News
LISTS UNDER NEW MANAGEMENT
Ascot Seniors
Fasano and Associates was recently named manager of the Ascot Seniors list. It’s comprised of more than 2.5 million men and women 55 and older. This file has been assembled with new credit cardholder and new mover data, warranty card applicants and other mail order buyers. List Process Management Inc. formerly handled this account.
Selections: Hotlines, age, income, gender, homeowner, dwelling type, length of residence, ethnicity, religion, mail order buyers, donors, marital status, home value, product, state/SCF/ZIP
Sample usage: AARP, Blue Cross, National Committee to Preserve Social Security, Oreck, Marshall Corp., Scooters Store
Price: $85/M (monthly hotline)
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
INFORMS
The Institute for Operations Research and the Management Sciences (INFORMS) has appointed Infocus Marketing Inc. to represent its membership file. More than 15,000 paid members are available. These individuals are typically math whizzes who use models, statistics and algorithms to aid in decision-making, optimize systems and operations performance. MGI Lists was the prior manager.
Selections: Member type, area of interest, affiliation, state/SCF/ZIP
Price: $155/M
Contact: Infocus Marketing Inc., Jessica Nairn at 800-708-5478, ext. 3256 or [email protected]
NEW LISTS
Indiana Botanic Gardens
Indiana Botanic Gardens Inc. has released a list of men’s health product buyers from the Botanic Choice catalog. Nearly 70,000 buyers and more than 12,000 catalog requesters from the last 12 months are available. The average order was $43. Sources include direct mail, package inserts and space advertising in such publications as Globe, National Examiner, American Profile, shelter publications, farm publications, almanacs, astrology magazines and fraternal publications.
Selections: Quarterly hotline, buyer/requester, product credit card buyers, state/SCF/ZIP
Price: $100/M (buyers); $70/M (requesters)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Disney Kids High Income Households
Direct mail buyers and subscribers of Disney books and magazines are named on Disney Kids High Income Households, a list with more 505,807 names. This enhanced file identifies families with $100,000 or higher household incomes. It’s only available for children’s and family-related offers. Records are addressed to the family.
Selections: state/SCF/ZIP
Price: $100/M (base)
Contact: Mal Dunn Associates Inc., Jennifer Schmidt at 845-278-1200, ext. 339 or [email protected]
Absolute U.K. E-mail Responders
More than 10.2 million e-mail addresses have been assembled on the Absolute U.K. E-mail Responders file. Tracking includes e-mail delivered and opened and clicks for all links at no additional charge.
Selections: Hotlines, age, gender, household income, presence of children
Price: $175/M
Contact: Teramedia Corp., Marissa Schineller at 561-477-7562, ext. 13 or [email protected]
NEW COMPILED LISTS
Executive and Professional Newsmakers
That’s Great News now offers a list of individuals who’ve been profiled favorably in the print media. Its Executive and Professional Newsmakers postal file contains 55,422 names. This data is compiled from more than 1,750 consumer and business publications.
Selections: Gender, one per site, recency, job function/title, state/SCF/ZIP
Price: $75/M
Contact: Greatlists.com, Phil Dismukes at 800-296-0888 or [email protected]
NEW INSERT MEDIA
American Spectator Magazine Tip-in
Multiple types of insert media are accepted for the American Spectator Magazine Tip-in program. Bind-ins, tip-ins and polybag inserts are accepted. Some 540,000 magazines are mailed annually. Only one insert per copy will be accepted. Bind-ins must be between 4 by 6 inches and 5-1/2 by 8-1/2 inches, and have a 3-1/2 inch hanger. The maximum weight is .25 ounce. Specifications for tip-ins and polybags are somewhat flexible.
Price: $50/M
Contact: LH Management Division, Leon Henry Inc., Theresa Juliano at 914-285-3456 or [email protected]
People in the News
Millard Group Inc. has promoted Audrey Wallis and Steve Perkins to vice president of sales in the list management division. Wallis works on the Redcats USA and 1-800-Flowers accounts. She has been with Millard since June 1996. Perkins has worked on Conde Nast account team since joining Millard in February 1997.
Anthony Carraturo has joined MeritDirect as a senior account executive. Carraturo formerly worked for Lake Group Media Inc.
Network
