* GiftPax
* Popular Places
* Caregiver’s Home Companion
* My House Magazine
* True Ceramic Pro Hair Processor
* Art of Motherhood
* Tool Crib Multi-Channel Buyers
* Do-Not-Call Registry Fee Hike Proposed
* Short Cuts
LISTS UNDER NEW MANAGEMENT
GiftPax
Partners Marketing Inc. has assumed management of the GiftPax universe of 1.6 million new and expectant mothers. The average income of these women is $53,000. The source is a response card returned by recipients of a sample package distributed at hospitals and birthing classes. No telemarketing is allowed. The prior list manager was Lifestyle Change Communications.
Selections: Quarterly/monthly hotline, age of children, income, state/SCF/ZIP
Sample usage: Blood Cord Registry, Bookspan, Capital One, Chase Manhattan Bank, Dialamerica Marketing, Disney, Gerber Life, Mutual of Omaha, One Step Ahead, Parenting Magazine, Physicians Mutual Insurance, Proctor & Gamble, Readers Digest, Scholastic at Home, Viacord, Williams-Sonoma
Price: $85/M
Contact: Partners Marketing Inc., Cindy Bolger Burnett at 847-695-5226, ext. 13 or [email protected]
Popular Places
Chessie Lists Inc. recently began managing several files for directory publisher Carroll Publishing including one called Popular Places that identifies public facilities and government agencies. Twenty-nine list segments are offered ranging from public schools with 86,551 records to ports with a mere 132 records. Some of the other segments include post offices, libraries, police departments, nursing homes and transportation services. Statlistics was the previous list manager.
Selections: Title, category, telephone numbers, state/SCF/ZIP
Price: $60/M
Contact: Chessie Lists Inc., Shawn Buettner at 301-680-3633, ext. 110 or [email protected]
NEW LISTS
Caregiver’s Home Companion
Pederson Publishing Inc. has released postal and e-mail lists of subscribers of the online newsletter Caregiver’s Home Companion. There are 671,000 postal and 267,240 e-mail records available. This free publication provides information for caregivers responsible for assisting elderly persons.
Selections: Age, gender, homeowner, household income, home value, renter, marital status, presence of children, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or [email protected] (postal file); Chris Kimball at 914-368-1000 or [email protected] (e-mail file)
My House Magazine
McGraw-Hill Companies has launched the subscription list from its new title My House Magazine targeting the Mountain States. The count is 15,094. This magazine reaches homeowners, architects, interior designers and contractors primarily in Utah, Wyoming, Montana, Idaho and Colorado. These affluent individuals have incomes in the $250,000 to $400,000 range. Thirty-five percent are these records provide business addresses.
Selections: Gender, business address, age, income, industry function, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
True Ceramic Pro Hair Processor
Consumers who paid $150 to purchase a hair straightener product are named on the True Ceramic Pro Hair Processor file. A total of 378,565 records from the last 12 months are found on this list. The sources are the Internet and infomercials.
Selections: Gender, hotline, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or [email protected] and Melissa Silverstein at 818-783-7500 or [email protected]
Art of Motherhood
A list of 3.1 million mothers who go online for medical and health information, parenting tips and shopping has been assembled from the Internet. Several segments are offered based on their children’s age range. The sources are Web sites, newsletters and subscriptions. Roughly 10,000 new records are being added weekly.
Selections: Hotlines, age, income, telephone numbers, new credit, new movers, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]
NEW SELECTS
Tool Crib Multi-Channel Buyers
Multibuyers who have made two or more catalog and Web Site purchases have been assembled to introduce a Tool Crib multi-channel buyer select with 39,840 records from the last 12 months. Counts for 90 days, 6- and 24 months are offered as well. The average unit of sale is $280. These customers include woodworkers, contractors and homebuilders.
Additional selections: Dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
IN THE NEWS
Do-Not-Call Registry Fee Hike Proposed
The Federal Trade Commission has proposed raising fees for the national Do-Not-Call Registry list to $56 per area code with maximum fee capped at $15,400 annually, effective Sept. 1. The first five area codes would remain free. The current fee is $40 per area code with an $11,000 cap on annual fees. Federal law requires this registry be used to purge telemarketing lists of individuals who requested not to be contacted by telephone. Written comments on the proposal will be accepted until June 1. Address comments to the FTC, Office of the Secretary Room H-159 (Annex K), 600 Pennsylvania Ave., NW, Washington, DC 20580. Text and envelopes should refer to the TSR Fee Rule, Project PO34305.
Short Cuts
The Creative Classroom magazine list of 211,297 former subscribers is now available for unlimited use for $300/M. This title for teachers ceased publication in April 2003. Contact Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or [email protected]
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