* Oxmoor House Book Buyer Segments
* All About Winning Online Sweeps
* Natural Enhancers
* Manufacturing Chemist
* Financial Intelligence Report/NewsMax
* Lookup Book New Businesses
* People in the News
* Lennox Collections
* Financial World Institute
NEW LISTS
Oxmoor House Book Buyer Segments
Equifax data enhancements were used to assemble three new list segments identifying Oxmoor House book buyers. The largest file Oxmoor House Enhanced Crafts Buyers contains 161,880 book buyers from the last 12 months. Oxmoor’s gardening segment has 112,080 book buyers and its home decorating segment has 94,920 book buyers.
Selections: Hotlines, adult/child age, presence of children, gender, income, lifestyle, paid, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or [email protected]
All About Winning Online Sweeps
Postal and e-mail lists of sweepstakes players that were recently assembled from the Internet include magazine subscribers and general merchandise buyers. Nearly 2.8 million individuals who entered sweepstakes in the last 12 months are offered, including a quarterly hotline with 2.1 million records. The average sale for subscribers is $29 and $25 for merchandise buyers on the About Winning Online Sweepstakes Entrants list. About 59% of those on this file are women.
Selections: Adult/child age, catalog buyer, ethnicity, religion, homeowner, credit card user, new mover, recently refinance, income, number of magazines ordered, number of entries, state/SCF/ZIP
Price: $80/M (last-12-month postal file); $100/M (last-12-month e-mail file)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Natural Enhancers
Purchasers of a men’s potency product called Silver Bullet are listed on the Natural Enhancers file. A total of 5,233 buyers from January and February and 5,067 buyers from March are offered. Men placed 95% of these orders. The average unit of sale is $38. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Manufacturing Chemist
Polygon Media Ltd., a division of Wilmington Publishing PLC, has released a list of 23,723 international subscribers of Manufacturing Chemist magazine. Direct mail and telemarketing are the sources. Roughly one-third of these subscribers are in the United Kingdom and Ireland.
Selections: Job seniority/type/category/function, number of employees, region, country
Price: $325/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
Financial Intelligence Report/NewsMax
A list of subscribers to the Financial Intelligence Report newsletter has become available from NewsMax.com. A total of 5,868 records are offered. Eighty percent of those on file are accredited investors with net worth of $1 million or higher. Direct mail and the Internet are the sources.
Selections: State/SCF
Price: $175/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Raechel Sorge at 954-360-0644, ext. 217 or [email protected]
NEW COMPILED LISTS
Lookup Book New Businesses
Records from local and state agencies are the sources for Lookup Book New Businesses, a new-to-market postal file launched with 210,749 records from the last 90 days. The states with the largest counts for newly registered businesses and nonprofit organizations are Florida, followed by New York and Texas.
Selections: Business classification, one per location, individually named owner, recency, state/SCF/ZIP
Price: $110/M
Contact: Greatlists.com, Phil Dismukes at 800-296-0888 or [email protected]
IN THE NEWS
People in the News
Polly Bickel has been named associate vice president of strategic consulting at ALC of New York LLC. Bickel will be working in the firm’s new growth strategies consulting services division. Bickel was formerly manager of customer acquisition at Williams-Sonoma Inc.
SPECIALS!
Lennox Collections
A $10/M discount off selections is being offered for the Lennox Collections list for test orders placed by May 15. More than 2.3 million records are available. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]
Financial World Institute
A 50% discount off the base price of the Financial World Institute file is available for test orders of 10,000 or more records. A total of 104,935 executives in the financial services industry are offered. Contact Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or [email protected]
Network
