Listline e-Newsletter 04/15/05

* SurplusAlert.com Opportunity Buyers

* VNU European Business E-mail

* Leisure Study Opportunity/Australia

* Affluent Pacific Rim Travelers

* American Dream New Home Buyers

* Designer Checks PIP

* Yoga Journal

* Columbia House

* Community Arts Resources

* Correction

NEW LISTS

SurplusAlert.com Opportunity Buyers

A list from the SurplusAlert.com Web site founded in 2004 has come on the market. A total of 61,245 names from the last six months are offered. Individuals on this file pay $30 per month on a credit card for a membership entitling them to purchase discounted products to resell on auction Web sites. Telephone numbers are available for nearly 80% of these individuals.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-6-month records)
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or sheri@macromark.com

VNU European Business E-mail

A group of European e-mail files targeting information technology professionals has been introduced. The largest is the VNU Spain Business E-mail file with 52,000 end-user e-and 10,000 value added retailer (VAR) opt-in e-mail addresses from publications such as Channel Partner, Computing Espana and Redes Telecomm, Similar files files are available for Germany, France and Italy. These records come from publications such as PC Professional, Internet Professional, SVM Magazine, Network News and Computer Reseller News.
Selections: Security, IT professional, enterprise IT, Internet mobile, software, hardware, video/graphics/peripherals, home entertainment, job function, industry, number of employees, region, VNU Net, SVM Magazine/Mac, enterprises (depending on file)
Price: $795/M to $1,295/M
Contact: Transcontinental Direct List Services, Peter Candito at 631-218-0389, ext. 203 or pcandito@transcontinentaldirect.com

Leisure Study Opportunity/Australia

A universe of Australian consumers who inquired about or enrolled in home study education courses has been launched. The Leisure Study Opportunity Seekers Australia file consists of 19,514 inquirers and 772 individuals who enrolled. Three-quarters of those on file are women. The courses focused on topics such as writing, life coaching, childcare, landscaping, photography and gourmet cooking. The unit of sale is $1,000 (Australian). The sources are direct mail, space advertising and inserts.
Selections: Monthly hotline, recency, age, credit card, gender, post code
Price: $175/M (inquirers); $210/M (enrolled)
Contact: J.R. Direct Response International Inc., Maarten Koom at 604-940-0277, ext. 118 or maartenkoom@jrdirect.com

NEW COMPILED LISTS

Affluent Pacific Rim Travelers

Residents of California, Washington, Colorado, Arizona, Idaho and Utah who purchased fishing or hunting licenses from the state of Alaska are offered the Affluent Pacific Rim Travelers file. A total of 282,520 fishing and 11,571 hunting license holders are available. Nearly one-quarter of these individuals are women. The unit of sale runs as high as $300, plus additional fees for specific species ranging from $150 to $1,100.
Selections: state/SCF/ZIP
Price: $80/M (fishermen); $100/M (hunters)
Contact: RMI Direct Marketing

American Dream New Home Buyers

Another new homeowners list product has been launched called American Dream New Home Buyers. This is a universe of 1.8 million records, with weekly and monthly hotlines. Public mortgage data records are the source.
Selections: Telephone numbers, dwelling type, new/resale, loan type/rate, purchase date, home value, loan amount, lender name, purchase amount, loan-to-value, state/SCF/ZIP
Price: $85/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com

NEW INSERT MEDIA

Designer Checks PIP

A package insert program has been launched that targets 600,000 buyers of Designer Checks annually. Up to two inserts will be placed in package shipments. Inserts may be as large as 6-1/2 by 7 inches, weighing up to .35 ounce.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com

UPDATED LISTS

Yoga Journal

Equifax demographic and lifestyle enhancements recently became available on the Yoga Journal list of more than 195,000 active subscribers. The average household income of subscribers is $93,500. Eighty-three percent these subscribers are women.
Selections: Hotlines, adult/child age ranges, credit card, expires, ender, homeowner, income, lifestyle, occupation, presence of children, religion, SOHO, source, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or ttyler@millard.com

SPECIALS!

Columbia House

A $10/M discount off the base rate of the Columbia House Entertainment Master File is being offered for all tests targeting outdoor enthusiasts. List segments identifying hunting and shooting, fishing, camping and hiking enthusiasts are available, with counts ranging from 489,000 to 775,000. Contact ALC Data Management, Mike Gural at 609-580-2765 or mike.gural@alc.com

Community Arts Resources

New test mailers receive $10/M off the Community Arts Resources list of Los Angeles area arts and artists organizations. Nearly 65,000 members and ticket buyers are offered. Contact MKTG Services, Billie Risser at 215-968-5020, ext. 138 or brisser@mktgservices.com

Correction

The contact information for the DealerEdition.com Magazine item (Listline April 11) should have read: Names and Addresses Inc., Jeff Dunn at 847-465-1500 or JeffD@nai.biz