* Insight Database
* Joonbug Entertainment Members
* Elements of Living
* Fundraising Success
* Women & Horse Magazine
* Organic Food for Life
* Clever Island Parents-n-Kids
* People in the News
* Correction
NEW LISTS
Insight Database
Data cards have been released for the first group of lists from the new Insight Database. Counts range from 3.1 million for the Insight Music, Arts and Culture file to 84.3 million for Insight Professionals list. Separate lists are available for targeting investors, new movers and health products buyers. Other files identify individuals interested in sports, resorts and entertainment. These files are derived from subscription, mail order and retail transaction data and enhanced with demographic, lifestyle and credit data. Additional list segments are expected to be released.
Selections: Purchase recency/frequency/monetary, age estimated/exact, credit card type, education, ethnicity, gender, head of household, homeowner, home value, dwelling type, income, length of residence, lifestyle, mail order buyers/responders, marital status, occupation, telephone numbers, presence of children, working woman, student, state/SCF/ZIP
Price: $85/M
Contact: Media Advisors Group LLC, Rosemary Vaccaro at 845-278-8455, ext. 10 or [email protected] and Dean Barile at 845-278-8455, ext. 12 or [email protected]
Joonbug Entertainment Members
Joonbug Productions Inc. has unveiled a list of 123,903 individuals who registered at the Joonbug Internet search engine. Registered members have access to information about social events and entertainment venues. Joonbug operates an online network that’s active in New York, Philadelphia, Washington, DC, Miami and Los Angeles. The average unit of sale among members is $250. Inquiries for telemarketing will be considered.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: MKTG Services, Billie Risser at 215-867-4074 or [email protected]
Elements of Living
Elements Media LLC has introduced a list of subscribers to Elements of Living, a residential interior design magazine that targets consumers, design professionals and manufacturers. Some 10,000 consumer subscribers and 20,000 trade subscribers are available.
Selections: Business/home address, gender, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Susan Levinson at 203-532-2464 or [email protected]
Fundraising Success
A list of subscribers to Fundraising Success magazine has become available from North American Publishing Co. Some 15,000 names are on file, including 8,868 active subscribers. This file reaches executives at nonprofit organizations who are responsible for fundraising efforts.
Selections: One per site, gender, primary mission/purpose, location, state/SCF/ZIP
Price: $150/M
Contact: Edith Roman Associates Inc., Kevin Collopy at 845-731-2684 or [email protected]
Women & Horse Magazine
Women & Horse Media Inc. has launched a subscription list for Women & Horse Magazine, a new magazine with 5,121 subscribers. The sources are direct mail, the Internet and sales at expositions.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Organic Food for Life
More than 3.6 million names are offered on the Organic Food for Life list. These individuals self-reported their interest in organic foods in a Dataline e-mail health survey.
Selections: Quarterly hotline, gender, income, adult/child age, presence of children, donors, ethnicity, mail order buyers, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
UPDATED LISTS
Clever Island Parents-n-Kids
A monthly hotline has been added on the Clever Island Parent-n-Kids master file. The count for March is 21,747. More than 600,000 names available, including 250,000 names from the last 12 months. These parents paid $120 for an annual subscription to Cleverisland.com, a Web site that offers services for children 3 to 8; or else they signed up for trial subscriptions.
Selections: Gender, age exact/range, state/SCF
Price: $90/M (monthly hotline)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Priscila Silva at 954-360-0644, ext. 217 or [email protected]
People in the News
Lisa Esack has been promoted to director of the compiled list division at Walter Karl Inc.
Katharine Defalco has moved up to senior list manager at Teramedia Corp.
Correction
Part of the list manager’s name was omitted from an item for OpenSystems Publishing (Listline, April 12). It should have read Rubin Response Management Services Inc.
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