* SMG Ticket Buyers Enhanced
* Business Catalog Buyers Powerbase
* Seniors Plus Lists
* Conquer HA Buyers
* Disabled American Veterans Change of Address
* American Politically-Charged High Dollar Donors
* Micro Cap Stock Buyers
* Adventrex Consumer Credit
LISTS UNDER NEW MANAGEMENT
SMG Ticket Buyers Enhanced
Adrea Rubin Management Inc. has been appointed to oversee the SMG ticket buyers lists. The enhanced file contains more than 1.4 million names. The average ticket purchase is $193. The sources are inbound telemarketing and the Internet. Direct Media Inc. formerly managed this list.
Selections: Gender, event category, single/multibuyers, dollar amount spent (ranges), age, income, presence of children, marital status, length of residence, homeowner/renter, dwelling type, mail order responder, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
NEW LISTS
Business Catalog Buyers Powerbase
More than 2.4 million names have been assembled from 23 business-to-business catalogs to launch the Business Catalog Buyers Powerbase. These human resources professionals and business owners purchased corporate greeting cards, business forms and ad specialty products. Sources include such catalogs as Amsterdam Printing, Gopromo, HR Direct, PaperDirect, Stationery House and Union Pen. The Powerbase file has been enhanced with InfoUSA Business Firmographics data. It offers selections not available on the individual catalog files, such as a monthly hotline, credit card, online, dollar and SOHO.
Additional selections: Hotlines, product, job title, industry, SIC code, number of employees, sales volume, contact name, multibuyers, gender, state/SCF/ZIP
Price: $120/M
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected] and Mary Ralicki at 845-732-7065 or [email protected]
Seniors Plus Lists
Segments from various magazine subscription files have been assembled to create a group of Seniors Plus lists. The largest among these with nearly 3 million names is Seniors Plus Untapped file. Other files identify seniors who live in rural areas, Hispanic seniors and subscribers to financial publications.
Selections: Gender, credit card, mail order buyers, homeowners, state/SCF/ZIP
Price: $85/M
Contact: Contact Marketing, Orly Kaniel at 201-530-0200, ext. 101 or [email protected]
Conquer HA Buyers
Caliber Holdings Inc. has introduced the Conquer HA Buyers list. Individuals listed spent an average of $79 for this dietary supplement. The count is 114,660 for the last 12 months. Customers are typically 45 or older with a $40,000 or better income. Direct response television is the source.
Selections: Hotlines, dollar amount spent (ranges), demographics, ethnic, lifestyle, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]
Disabled American Veterans Change of Address
Disabled American Veterans now offers a change of address records for rental or exchange. A total of 334,544 names are available from the last 12 months. This data is derived from the U.S. Postal Service or was reported directly by donors. This file is not available for name sticker, sweepstakes or telemarketing offers.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $65/M
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected]
American Politically-Charged High Dollar Donors
Some 285,653 names are available the American Politically-Charged High Dollar Donors list. These contributors responded to various direct mail appeals. Separate segments are available for 91,836 liberals and 107,536 conservatives.
Selections: Congressional district, party affiliation, cumulative gift amount, last gift amount/date, new-to-file, hotline, state/SCF/ZIP
Price: $80/M
Contact: MKTG Services, Kerry Fischette at 215-867-4091 or [email protected]
Micro Cap Stock Buyers
Investors who purchased stocks based on the recommendations of financial newsletters are named on the Micro Cap Stock Buyers file. The last-12-month count is 9,473. Those listed invested in companies involved in technology, oil and gas. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $195/M (base)
Contact: Conrad Direct, Jenifer Gluckman at 201-567-3200, ext. 3031 or [email protected]
NEW SELECTS
Adventrex Consumer Credit
Selections for credit card limits, marital status, mail order buyer categories, home value and lifestyle interests have become available on the Adventrex Consumer Credit file. More than 5.5 million names are available from the last 12 months. Sources include the Internet, credit card activations and other direct response offers.
Additional selections: Monthly hotline, age ranges, donors, ethnicity, homeowner, income ranges, dwelling type, state/SCF/ZIP
Sample usage: First Premier Bank, AARP, Fidelity Mortgage, Cash Call, America Online
Price: $80/M
Contact: VentureDirect Worldwide Inc., Nancy Liddane at 212-655-5153 or [email protected]
Network
