* Gurney’s Seed/Henry Field’s/Michigan Bulb
* Newsweek Z-24 Catalog Buyers
* J&P Cycles Enhanced
* Official Xbox Magazine
* Next Step
* Texas Trophy Hunters Association
* Home Decor Internet Buyers PIP
* Brides-to-Be Ride-along
LISTS UNDER NEW MANAGEMENT
Gurney’s Seed/Henry Field’s/Michigan Bulb
Gardens Alive Inc. has consolidated its list rental properties at ALC Data Management. ALC will oversee three more gardening catalog files and the 1 million-name Gardens Alive enhanced corporate master file. Last-12-month counts range from 106,000 to 358,000 for Gurney’s Seed & Nursery, Henry Field’s Seed & Nursery and Michigan Bulb. Names and Addresses Inc. formerly managed these lists. ALC already was managing the Breck’s Dutch Bulbs and Spring Hill Nurseries files, among others, for Gardens Alive.
Selections: Dollar amount spent (ranges), hotlines, credit card buyers, gender, adult’s/child’s age, Hispanic, income, special interest, specific list title, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or [email protected]
NEW LISTS
Newsweek Z-24 Catalog Buyers
Newsweek magazine has enhanced its list of subscribers with information from the Z-24 cooperative catalog database and Experian demographic data. The file offers 783,660 buyers’ names from the last 12 months and 552,080 from the last 13 months plus. The average age of those listed is 45 and the typical annual household income $67,000. Unlimited selections are available for $25/M.
Selections: Demographics, psychographics, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., Heather Winnicki at 203-532-3831 or [email protected]
J&P Cycles Enhanced
J&P Cycles Inc. recently launched a catalog customer database with enhanced data from Equifax. More than 520,000 buyers from the last 24 month are listed. These owners of Harley-Davidson motorcycles spent an average of $135 for parts and accessories.
Selections: Hotlines, demographics, adult’s/child’s age range, lifestyle, state/SCF/ZIP
Price: $85/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Official Xbox Magazine
Future US Inc. is offering a list of 254,188 active subscribers to Official Xbox Magazine. Those identified reportedly are interested in video games. The unit of sale was $25 for a one-year subscription and 12 game discs. The sources are direct to publisher (75%) and agents (25%).
Selections: Hotlines, source, paid, business/home address, gender, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
Next Step
Next Step Publishing Inc.’s 74,000-name list of subscribers to Next Step magazine is available. The magazine’s editorial focus is the college planning process. Subscribers include students, parents and guidance counselors. Online registration and direct mail are the sources.
Selections: Age, gender, parent, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide Inc., Meta Washington at 212-655-5284 or [email protected]
Texas Trophy Hunters Association
The names of nearly 25,000 active and 37,000 former members can be found on this file. Most of these deer hunters are men. The unit of sale ranged from $30 to $110. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M (active members); $95/M (former members)
Contact: Chilcutt Direct Marketing, Jane McCoy at 405-478-7245, ext. 120 or [email protected]
NEW INSERT MEDIA
Home Decor Internet Buyers PIP
Home Decor Products Inc.’s package insert program targets Internet customers. Some 20,000 packages are shipped monthly to those who made purchases at HomeClick.com, AbsoluteHome.com, Barbecues.com, KnobsandThings.com and Hechinger.com. Up to eight inserts per package will be accepted. Inserts should be between 3 by 3 inches and 6 by 9 inches and weigh up to a quarter ounce. Inquiries for oversize and overweight inserts will be considered.
Price: $60/M
Contact: Acton International Ltd., Joe Andres at 402-742-2626 or [email protected]
NEWLY MANAGED INSERT MEDIA
Brides-to-Be Ride-along
A/M Direct has been named manager for this ride-along program. Some 480,000 catalogs are mailed annually to women who request them. Inserts are randomly inserted by hand in such catalogs as The Precious Collection, Now and Forever, and Invitations by Dawn. Up to three inserts will be accepted per catalog, no larger than 5-1/2 by 8-1/2 inches and weighing no more than a quarter ounce. Rubin Response Management Inc. previously handled this account.
Sample usage: International Masters Publishers
Price: $71/M
Contact: AM/Direct division, Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or [email protected]
Network
