* National Business Furniture
* Wealth Expo Attendees
* Ministry Values
* Golf Magazine Living
* Christian Music Buyers
* Home Decor Products
* Catholic Treasures Books
* Design Toscano/Basil Street Gallery
* Ink Cartridge and Laser Toner
LISTS UNDER NEW MANAGEMENT
National Business Furniture
National Business Furniture has consolidated its list management at MeritDirect. The flagship National Business Furniture files name 49,272 buyers and 25,000 inquirers from the last 12 months. Alax Furniture and Dallas Midwest Co.’s buyer and inquirer lists, as well as customer files from FurnitureOnline.com and OfficeFurniture.com, are offered as well. The sources are direct mail and Internet transactions. Direct Media Inc. and other list management firms previously handled these properties.
Selections: Gender, recency, home/business address, purchase amount, number of employees, sales volume, SIC code, state/SCF/ZIP
Sample usage: Crestline, Hello Direct, Idea Art, Baudville
Price: $105/M to $115/M (last-12-month buyers); $75/M (inquirers)
Contact: MeritDirect, Chris Blohm at 914-368-1031 or [email protected] and Eva Perretti at 914-368-1033 or [email protected]
NEW LISTS
Wealth Expo Attendees
Some 1.9 million consumers are identified here. Those listed attended various Wealth Expo investment seminars. The file has been enhanced with lifestyle and other data. Sources include online registrations, postcards, radio, television and space advertising.
Selections: Age range, ethnicity, gender, homeowner, income, length of residence, lifestyle, monthly hotline, telephone number, presence of children, teenagers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Ministry Values
Blue Hill Media Inc. now offers Ministry Values, a postal file of 228,060 pastors and church leaders. Nearly 90,000 e-mail addresses are available. Blue Hill publishes newsletters and operates a Web site targeting churches.
Selections: Denomination, gender, state/SCF/ZIP
Price: $90/M (postal file); $200/M (e-mail file)
Contact: VentureDirect Worldwide Inc., Meta Washington at 212-655-5284 or [email protected] (postal file) and Jim Scova at 212-655-5186 or [email protected] (e-mail file)
Golf Magazine Living
Time Inc. has this list of 349,601 controlled circulation subscribers. The magazine targets those who live or intend to live in residential golf communities. The average annual household income of those on the file is $268,562 and their average net worth is $2.3 million.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Millard Group Inc., Byron Taylor at 603-924-9262, ext. 2580 or [email protected]
Christian Music Buyers
Most of the 5.3 million women named on the Christian Music Buyers file are married and earn about $36,000 a year. Regular churchgoers, religious concert attendees and recorded music buyers are listed. Sources include direct mail and online surveys as well as direct mail, retail and DRTV-generated transactions.
Selections: Monthly hotline, age, income, gender, homeowners, presence of children, pet owners, bank cardholders, apparel shoppers, donors, book buyers, cooking interest, travelers, health and fitness, collectibles, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
Home Decor Products
This is a postal list of 269,117 who made purchases at five Web sites operated by Home Decor Products Inc. Customers spent an average of $485. The sources are HomeClick.com, AbsoluteHome.com, Barbecues.com, KnobsandThings.com, and Hechinger.com.
Selections: Product, hotlines, multibuyers, gender, state/SCF/ZIP
Price: $110/M
Contact: Acton International Ltd., Joe Andres at 402-742-2626 or [email protected]
Catholic Treasures Books
Catholic Treasures has 14,255 religious book buyers on its list. A separate segment naming 25,880 recent former buyers can be rented as well. The unit of sale ran from $40 to $50 on subjects ranging from angels and devils to apparitions, saints, and family issues. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $95/M (active buyers); $80/M (recent buyers)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected] and Rosanne Simmons at 973-283-3600 or [email protected]
SPECIALS!
Design Toscano/Basil Street Gallery
Selections are half-price for apparel offers using the Design Toscano or Basil Street Gallery lists. Some 12,380 names from the past 12 months are on Basil Street’s file. Contact: Mokrynskidirect, Bob Stein at 201-487-8181, ext. 620 or [email protected]
Ink Cartridge and Laser Toner
Mailers will receive another 5,000 names free if they test 5,000 names from the Ink Cartridge and Laser Toner product buyers list by May 1. Some 174,000 are identified. Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Network
