* Maxim and Stuff Magazines
* Walthers Model Railroad
* Christian Appalachian Project
* Technical Horizons in Education Journal
* Democrats by Ethnicity and Religion
* Landscape Construction
* Blockbuster Bonus Pak
* American Entrepreneur Services Network
* Natural Medical Quarterly
LISTS UNDER NEW MANAGEMENT
Maxim and Stuff Magazines
Dennis Publishing Ltd. retained Lake Group Media Inc. to represent the subscription lists for Maxim and Stuff magazines, which have roughly 1.7 million and 950,000 subscribers respectively. The appointment is effective today. ALC Data Management previously handled these files.
Selections: Canadian, hotlines, source, paid, address change, gender, state/SCF/ZIP
Sample usage: Anheuser Busch Inc., Army Times Publishing Co., Bank of America, Brigade Quartermaster, Columbia House, Conde Naste Publications Inc., Express, Leukema and Lymphoma Society, Men’s Health Magazine, New York Magazine, Providian Corp., Ramada Plaza Resorts (Maxim); Adam and Eve, Bank of America, Columbia House, Conde Naste Publications Inc., Esquire Magazine, Leukemia and Lymphoma Society (Stuff)
Price: $105/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
Walthers Model Railroad
Estee Marketing Group Inc. today assumes management of the Walthers Model Railroad list of 75,177 catalog buyers and 16,186 inquirers. Those listed are typically married men, 45 to 65 with a $75,000 or better income. The average unit of sale is $75. No telemarketing is allowed. MKTG Services formerly managed this list.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: Barton-Cotton, Historic Aviation, Lipenwald Inc., Schrader Enterprises, Scientific Models Inc.
Price: $90/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Christian Appalachian Project
RMI Direct Marketing Inc. has been chosen to manage the Christian Appalachian Project’s records. Several donor list segments are available based on recency. One for example identifies 490,737 donors who contributed $5 or more within the last 36 months. New enhancements, lifestyle list segments and additional selects are planned for release later. Specialized Fundraising Services Inc. was the prior list manager.
Selections: state/SCF/ZIP
Price: $75/M (last 36-month donors)
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected] and Carol Forbes at 203-825-4634 or [email protected]
Technical Horizons in Education Journal
ETC Group LLC has appointed MKTG Services to oversee the 52,257-record list of subscribers to Technical Horizons in Education (T.H.E.) Journal. This publication provides information about the use of technology in education. Those on this file reportedly have decision-making power over technology purchases for schools, universities, colleges and training centers. Chessie Lists Inc. previously managed this file.
Selections: Education level, job title, max per site, gender hotlines, state/SCF/ZIP
Price: $125/M
Contact: MKTG Services, Fred Swain at 215-968-5020, ext. 143 or [email protected]
Democrats by Ethnicity and Religion
ALC Data Management recently assumed management over several lists of Democrats organized by ethnicity and religion. Counts for lists of African-American, Asian-American, Hispanic, Catholic and Jewish Democrats range from 15,739 to 37,546. Carol Enters List Co. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]
NEW LISTS
Landscape Construction
Moose River Publishing has released the subscription list from Landscape Construction magazine. Nearly 12,000 records are available. This publication reports on equipment and techniques for commercial and residential site preparation for landscaping.
Selections: Business type, construction type, job title, gender, state/SCF/ZIP
Price: $110/M
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020 or [email protected]
NEWLY MANAGED INSERT MEDIA
Blockbuster Bonus Pak
The AM/Direct division of Millard Group has been named to manage the Blockbuster Bonus Pak insert program. Packages that include a coupon from a local Blockbuster store are mailed to customers twice annually, 500,000 in July and 1 million in November. On average these customers are 34 with a $63,250 household income. A maximum of six inserts will be included in packages, no larger than 5-3/8 by 8-1/2 inches, weighing up to .25 ounce.
Price: $66/M
Contact: Millard Group Inc., A/M Direct division, Anthony Dinino at 603-924-9262, ext. 2144 or [email protected]
SPECIALS!
American Entrepreneur Services Network
The American Entrepreneur Services Network file is available for half off the base price for test orders of 10,000 records or more. This list contains more than 207,000 corporate officers and presidents. Contact Name-Finders Lists Inc., Bill Badiner at 415-955-8595, ext. 247 or [email protected] and Lauren Clymer at 415-955-8595, ext. 253 or [email protected]
Natural Medical Quarterly
A $25/M discount is being offered for the Natural Medical Quarterly newsletter file on test orders placed before May 1. A total of 10,642 subscribers are available. Contact Macromark Inc., Star Nell at 845-230-6331 or [email protected]
Network
