* Emily’s List
* St. Jude League Donor
* BuyerZone
* Cupones y Muestras
* Versterk Male Enhancement
* Barrie Pace Blow-in and PIP
* 30-Day Singles Hotline
* Sports Fanatics
LISTS UNDER NEW MANAGEMENT
Emily’s List
ALC Data Management has been chosen to represent Emily’s List. More than 120,000 names are available, including 83,384 last-24-month donors. This organization supports women Democrats running for elected offices. These men (16%) and women (84%) gave $75 average contributions. Names in the News Inc. formerly managed this file. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP (no charge)
Sample usage: Alan Guttmacher Institute, America Coming Together, American Association of University Women, Americans for Separation of Church and State, Brady Campaign, Center for Reproductive Rights, Children’s Defense Fund, Clinton Presidential Library, Common Cause, Democratic Congressional Campaign Committee, Democratic National Committee, Democratic Senatorial Committee, Democrats for America’s Future, Feminist Majority, Friends of Hillary, Hightower Lowdown, House of Ruth, Harvard Medical School, Human Rights Campaign, Interfaith Alliance, League of Women Voters, Million Mom March, Mother Jones, Ms. Magazine, NARAL Pro-Choice America, National Breast Cancer Coalition, National Council of Jewish Women, National Organization for Women, Natural Resources Defense Council, People for the American Way, Planned Parenthood Federation of America, Project Hope, Religious Coalition for Reproductive Choice, Sierra Club, Utne Reader, Working Assets
Price: (Exchanges only)
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Annie Thomas at 415-886-6142 or [email protected]
St. Jude League Donor
Claretian Missionaries recently appointed Mary Granger & Associates Inc. to manage the St. Jude League Donor list of 210,145 religious contributors from the last 13 to 36 months. The appointment includes a separate list of 14,800 Hispanic donors from the last 13 to 36 months. Direct mail is the source. These files were formerly managed in-house.
Selections: Women, clergy/laity, $5-plus/$10-plus donors, recency, state/SCF/ZIP
Price: $85/M (13 to 18-month donors); $100/M (Hispanic donors)
Contact: Mary Elizabeth Granger & Associates Inc., Tracy Palmo at 410-842-1170, ext. 14 or [email protected]
NEW LISTS
BuyerZone
BuyerZone.com Inc. has tapped Direct Media Inc. to manage the BuyerZone Business master file. Some 650,000 postal names are available, including 97,438 from the last three months. BuyerZone is a business-to-business online purchasing network for products and services.
Selections: Hotlines, job function/title, industry, product category, gender, state/SCF/ZIP
Price: $115/M (last-3-month names)
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected]
Cupones y Muestras
Consumers who registered at Spanish language Web sites to receive coupons are identified on Cupones y Muestras, a list with 25,000 postal and e-mail records.
Selections: Hotlines, gender, age, demographics, interests, county of origin, state/SCF/ZIP
Price: $85/M (postal file); $115/M (e-mail file)
Contact: Catamount Group, Kate Hauspurg at 203-778-4110 or [email protected]
Versterk Male Enhancement
Some 22,567 buyers are named on the Versterk Male Enhancement file. These individuals purchased a product marketed for sexual potency. Customers are typically 50 or older. Direct response radio is the source.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEWLY MANAGED INSERT MEDIA
Barrie Pace Blow-in and PIP
Management of Barrie Pace Inc.’s blow-in and package insert programs has been reassigned to A/M Direct. Barrie Pace mails more than 7.7 million women’s apparel catalogs annually. One insert per catalog will be accepted, between 3 by 5 inches and 6 by 6 inches. For the PIP, 189,500 packages are shipped annually. Each package will carry up to six inserts, no larger than 5-1/2 by 8 inches. The maximum acceptable weight is .25 ounce. An affiliated management company Walter Karl Inc. previously handled these programs.
Sample usage: American Stationery, Bose (blow-in); American Stationery, Barry Chappell’s Fine Art, Caswell Massey Co., Earthbox, Green Mountain Coffee, Organic Style, Rodale Inc., Sharper Image (PIP)
Price: $36/m (blow-in); $61/M (PIP)
Contact: AM/Direct division, Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or [email protected]
NEW SELECTS
30-Day Singles Hotline
Avrick Direct Inc. has added selections for presence of children, age ranges, gender, multibuyers, donors and renters to the 30-Day Singles Hotline file. Some 400,000 names are available. These unmarried individuals made a purchase by mail within the last 30 days. Many also purchased a new home, received a new credit card or received a home equity line of credit within the last 30 days. This file was generated via credit card activations.
Additional selections: Credit card type, age, income, homeowner, dwelling type, home value, ethnicity, religion, mail order buyer categories, state/SCF/ZIP
Price: $75/M
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
COOPERATIVE DATABASES
Sports Fanatics
Eleven new sports selections are available on the Sports Fanatics cooperative database. These include boating and sailing, weight lifting, tennis, snow skiing, golf, hockey and other sports. This file contains 14.6 million postal names. E-mail addresses are available.
Additional selections: Hotlines, adult’s age, child’s age range, demographic, homeowner, length of residence, lifestyle, marital status, number of children, telephone numbers, state/SCF/ZIP
Price: $60/M (postal file); $45/M (e-mail file)
Contact: V12 Group LLC, Kym Vance at 732-842-1001 or [email protected]
Network
