Listline e-Newsletter 02/22/06
* BizCirc.com Postal and E-mail
* FMA Communications
* Domino Magazine Enhanced Lists
* On the Road to Success Biz Op Buyers
* Players Network
* Vitamin and Nutritional Supplement Buyers
* Direct Checks Modeling
* Dave Thomas and Beth Dardes Join Market Force
* People in the News
LISTS UNDER NEW MANAGEMENT
BizCirc.com Postal and E-mail
Teramedia Corp. has assumed management of BizCirc.com’s postal and e-mail lists with 6.1 million and 5.9 million names respectively. These individuals filled out online forms to qualify for controlled circulation subscriptions. The prior list manager was OptIn Inc.
Selections: Hotlines, company name, job function/title, number of employees, telephone numbers, SIC codes, state/SCF/ZIP
Sample usage: Hewlett-Packard, Staples, Pitney Bowes, Capital One
Price: $125/M (postal file); $170/M (e-mail file)
Contact: Teramedia Corp., Marissa Schineller at 561-477-7562, Ext. 13 or [email protected]
FMA Communications
FMA Communications Inc. named MeritDirect to manage its master file with 111,869 subscribers and four magazine lists. The individual files identify subscribers to Practical Welding Today, Stamping Journal, The Fabricator and Tube Pipe Journal, with counts ranging from 56,645 to 27,936. FMA is a publishing affiliate of the Fabricators and Manufacturers Association. Edith Roman Associates Inc. was the prior list manager.
Selections: Business/industry type, company size, job function, max per company/site, NAICS Code, processes/activities, technology interest, type of company, state/SCF/ZIP
Price: $120/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or [email protected]
NEW LISTS
Domino Magazine Enhanced Lists
Conde Nast Publications Inc. recently introduced enhanced versions of the Domino home decorating magazine list. The Domino Enhanced file contains demographic and lifestyle data from InfoBase and ethnic and religious information from E-Tech. This file offers 232,125 subscribers with income data, among other segments. The Domino Experian Catalog Buyers file was overlaid with Z-24 catalog buyer data. It has 134,680 buyers from the last 24 months.
Selections: Hotlines, age, ethnic, gender, homeowner, home value, income, lifestyle, demographic, marital status, Nielsen County, new movers, new-to-file, paid, presence of children, religion, renewals, source, voter party, product, dollar, state/SCF/ZIP
Price: $105/M
Contact: Millard Group, Valerie Lithgow at 603-924-9262, ext. 2391 or [email protected]
On the Road to Success Biz Op Buyers
A total of 329,412 names have been assembled for the On the Road to Success Biz Op Buyers list. These individuals called to register for seminars, in response to recorded outbound telemarketing messages. Many attendees purchased books, tapes and business information kits.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Carney Direct Marketing Inc., Jim Kellough at 800-240-3349, ext. 316 or [email protected] and Maureen Digan 866-761-5971 or [email protected]
Players Network
Individuals listed on the Players Network file are said to have a propensity or an identified interest in gambling or gaming. The count is 114,200. Postal and telemarketing records are available. Other identified interests such as destination travel, financial services, real estate and tickets for shows and concerts cannot be selected. The sources are infomercials, the Internet, direct mail and loyalty marketing programs.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $250/M (postal file); $350/M (telemarketing file)
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or [email protected] and Christine Fesler at 818-783-7500, ext. 222 or [email protected]
Vitamin and Nutritional Supplement Buyers
Retail and online transactions are the sources of the Vitamin and Nutritional Supplement Buyers file. There 442,965 names available from the last 12 months. Products sold include vitamins, weight loss products and various dietary and herbal supplements.
Selections: Income, recency, credit card, mail order buyer, gender, age, interest, marital status, presence of children, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
UPDATED LISTS
Direct Checks Modeling
Statistical modeling services have become available for the Direct Checks list, which combines 9.6 million direct mail buyers from Checks Unlimited and Designer Checks. Several types of models are offered.
Selections: Scoring
Price: $85/M (base)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected] and Paula Dazi at 845-278-1200, ext. 338 or [email protected]
IN THE NEWS
Dave Thomas and Beth Dardes Join Market Force
List compiler Market Force Corp. has named Dave Thomas chief marketing officer and Beth Dardes chief operations officer. Both individuals were former senior vice presidents at CPC Associates. Market Force’s headquarters will be relocated from New Smyrna Beach, FL to suburban Philadelphia. The company’s owners David and Susie Biddulph are turning over daily operations to management executives. Market Force’s New Business List will continue to be managed by ALC Data Management.
People in the News
Cheryl Jordan has been hired as a senior product manager in the compiled division at MKTG Services. Jordan previously served as an account manager at AccuData America.
