* Audio Editions Books on Cassette and CD
* Incident Prevention Magazine
* Myrtle Beach Golf Holiday
* Johnson Smith Co. Master File
* Female Sun Groves Corporate Gift Buyers
* Introducing Dina Fanelli at Trinity Direct
* Edgar Online E-mail
* Datasource USA Businesses
* Classified
LISTS UNDER NEW MANAGEMENT
Audio Editions Books on Cassette and CD
Audio Partners Inc. has chosen Names and Addresses Inc. to oversee the Audio Editions Books on Cassette and CD list. Almost 20,000 buyers are listed from the last 12 months. The average order was $90. Direct mail and the Internet are the sources. Mokrnyskidirect formerly managed this file.
Selections: Gender, $50-plus buyers, state/SCF/ZIP
Sample usage: Acorn Direct, Herrington, La Theatre Works, PBS Home Video, Radio Spirits Inc., Sounds True, Sun Magazine, Critics Choice Video, Edward R. Hamilton Bargain Books, Movies Unlimited, Prairie Home Companion, Shambhala Publications, Video Collection
Price: $100/M (last-12-month buyers)
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Incident Prevention Magazine
Walter Karl Inc. has been appointed to manage the Incident Prevention Magazine file. A total of 19,704 active subscribers are available, including 18,694 with telephone numbers. Subscribers typically work for utilities, telecommunications companies and municipalities. Statlistics was the prior list manager.
Selections: Telephone numbers, quarterly hotline, gender, job title/function, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Rosalie Garcia at 845-732-7027 or [email protected]
NEW LISTS
Myrtle Beach Golf Holiday
A list of subscribers to Myrtle Beach Golf Holiday eSaver and the Golfholiday eNewsletters has become available. A total of 356,363 active subscribers with e-mail addresses and 273,718 with matching postal addresses are offered. An average subscriber is 51 with an $84,000 income.
Selections: Myrtle Beach visitor, group leaders
Price: $200/M (base)
Contact: Aggressive List Management Inc., Susan Nordsiek at 847-304-4030, ext. 214 or [email protected]
Johnson Smith Co. Master File
Buyers from all of Johnson Smith Co.’s catalogs have been combined on a master file. Some 808,228 buyers are available from the last 13 to 24 months. This file consists of buyers from the Things You Never Knew Existed, Lighter Side, Betty’s Attic, Clever Gear, Other Smart Innovations and Full of Life catalogs. The unit of sale was $50.
Selections: Hotlines, gender, dollar amount spent (ranges), cash/credit card, single/multibuyers, state/SCF/ZIP
Price: $105/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
Female Sun Groves Corporate Gift Buyers
Close to 90,000 last-12-month buyers are named on the Female Sun Groves Corporate Gift Buyers list. These executives spent between $60 and $110 on catalog gift purchases.
Selections: Hotlines, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
MEET THE BROKER
Introducing Dina Fanelli at Trinity Direct
This week, Meet the Broker features Dina Fanelli, senior vice president at Trinity Direct. She’s concerned that too much paper is used in the list business. To learn why she believes that mail clearance dates have little value, click here (directmag.com/meet_the_broker/fanelli).
SPECIALS!
Edgar Online E-mail
A $25/M discount off the base price of the Edgar Online E-mail list is being offered to new test mailers. Some 584,862 e-mail addresses are available. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
Datasource USA Businesses
Mailers who test the Datasource USA Businesses file receive a 10% discount. More than 10.3 million records are available. Contact Cornerstone Group of Companies, Lyn Brown at 416-932-9555, ext.143 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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