* All Worlds Video
* Cobblestone Children’s Master File
* VacationFun Travel Responders
* National Wildlife Magazine
* Checks Unlimited Business Checks Ride-along
* People in the News
* Garden Design
* Classified
LISTS UNDER NEW MANAGEMENT
All Worlds Video
Macromark Inc. has assumed management of the All Worlds Video list, which identifies 72,960 buyers of gay adult videos. The unit of sale was $150. An additional 50,731 inquirers are available. Direct mail is the source. Triangle Marketing was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $125/M (buyers); $105/M (inquirers)
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
NEW LISTS
Cobblestone Children’s Master File
Cobblestone Publishing Group offers 37,613 active subscribers on the Cobblestone Children’s master file. The list includes subscribers to the children’s magazines Appleseeds, Calliope, Cobblestone, Dig, Faces and Odyssey.
Selections: Hotlines, child’s gender, paid, state/SCF/ZIP
Price: $90/M
Contact: Belardi/Ostroy ALC LLC, Fred Onemma at 212-381-1719 or [email protected]
VacationFun Travel Responders
Some 294,691 names have been assembled on the VacationFun Travel Responders list. This file consists of qualified leads sourced from VacationFun.com and mail responses generated from FSIs distributed inside Oprah Magazine.
Selections: Oprah insert responders, destination/travel interest, recency, state/SCF/ZIP
Price: $85/M
Contact: Direct Effect Media Services Inc., Bernard Ryan at 760-943-9103 or [email protected]
National Wildlife Magazine
The National Wildlife Federation has introduced a list of subscribers to National Wildlife magazine. A total of 41,433 subscribers are available from the last 12 months. These individuals are not members of this environmental organization. A quarterly hotline is available only to commercial mailers.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW INSERT MEDIA
Checks Unlimited Business Checks Ride-along
Materials are due March 5 for the first mailing of the Checks Unlimited Business Checks Ride-along program. Some 200,000 packages will be mailed on April 17. Inserts must be between 3-1/2 by 5-1/2 inches to 5-1/2 by 8-1/2 inches. The maximum weight is one-quarter ounce.
Price: $40/M
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-4862 or [email protected]
IN THE NEWS
People in the News
Martin F. Kahn has resigned from the board of directors at infoUSA. He has accepted a new position as CEO at ProQuest CSA.
SPECIALS!
Garden Design
New test mailers receive a $10/M discount off the base price of the Garden Design magazine list. Almost 270,000 subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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