* FranklinCovey Consumers
* GreenSource Magazine
* New York Enterprise Report
* Ehlert Publishing ATV Master File
* Winston Health Report Buyers
* A Helping Hand
* Heartland America Bind-in
* Vanselow Back at Eagle List
* Classified
NEW LISTS
FranklinCovey Consumers
FranklinCovey Co. is offering FranklinCovey Consumers, a file naming 261,280 consumers who attended seminars or purchased products for personal growth during the last 12 months. Sources include catalogs and FranklinCovey.com.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $125/M (last-12-month buyers)
Contact: MeritDirect, Mike Soltis at 914-368-1025 or [email protected] and Christine Greco at 914-368-1022 or [email protected]
GreenSource Magazine
McGraw-Hill Construction has a list of 39,838 subscribers to GreenSource, a new controlled circulation magazine covering environmental responsibility and commercial real estate. Its readers include architects, interior designers, builders and other professionals in the construction industry.
Selection: Title
Price: $130/M
Contact: Edith Roman Associates Inc., Michael Costantino at 845-731-2748 [email protected]
New York Enterprise Report
RSL Media LLC offers a file of 13,743 subscribers to the New York Enterprise Report, a magazine targeting business leaders in Greater New York. Ninety percent of these owners and executives are at companies with fewer than 100 employees.
Selection: Industry
Price: $160/M
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or [email protected]
Ehlert Publishing ATV Master File
Names of subscribers to ATV Magazine and ATV Sport have been combined on a recently launched master file. Some 200,000 controlled circulation and 45,000 paid subs are identified. Readers are all-terrain-vehicle enthusiasts.
Selections: Hotlines, gender, renewals, state/SCF/ZIP
Price: $95/M (paid subscribers)
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Winston Health Report Buyers
The more than 22,000 consumers listed here paid $40 for health reports on various topics. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $135/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
A Helping Hand
This is a list of more than 1.1 million who indicated via direct mail that they’re interested in making donations to specific causes. Counts are available for categories such as environmental, health, and animal welfare.
Selections: Donor type, income, age, presence of children, ethnicity, mail order buyers, gender, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
NEW INSERT MEDIA
Heartland America Bind-in
Heartland America has begun a bind-in program. The catalog is mailed monthly and approximately 55 million copies go out each year. Inserts must be 3-1/2 by 3-1/2 inches to 8 by 12 inches. The maximum weight is a quarter ounce. Separate blow-in and package insert programs are available.
Price: $35/M (bind-in)
Contact: SMD Media Services Inc., Laurie DeLuca at 845-526-2209 or [email protected]
IN THE NEWS
Vanselow Back at Eagle List
Robert Vanselow has returned to Eagle List Co. as senior director of sales. He’d been Eagle’s director of list management for two years before leaving in 2006 to co-found ProspectData Research LLC, a market research and database marketing firm. Vanselow remains a partner at ProspectData, which will offer insert media, e-mail and other services at the new Eagle Interactive division.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
Network
