* Preferred Partnership P2 Catalog Database
* Mail Order Buyers of Gourmet Coffees and Exotic Teas
* Fast Lane Car Loans
* Gamblers Report Buyers Multinational
* Robert Sher Named CEO Following Alvion Acquisition
* Zuckermandel and Stanton to Lead Insert Media Council
* InfoUSA Will Promote Salesgenie.com During Super Bowl
* Flare Magazine
* Classified
LISTS UNDER NEW MANAGEMENT
Preferred Partnership P2 Catalog Database
Adrea Rubin Management Inc. has taken over management of the Preferred Partnership P2 catalog database. More than 17.4 million multi-catalog buyers are available from the last 12 months. The average sale was $93. The sources are hundreds of catalogers participating in this collaborative database, which has been enhanced with Equifax data. Mokrynskidirect was the prior manager.
Selections: Product categories, hotlines, gender, amount spent (cumulative ranges), cash/credit, credit card type, Internet/catalog source, age, income, age/presence of children, ethnicity, demographic, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., Kristin Etre at 646-487-3778 or [email protected] and Amy Langer at 646-487-3785 or [email protected]
NEW LISTS
Mail Order Buyers of Gourmet Coffees and Exotic Teas
Data from small food catalogers has been assembled for a list called Mail Order Buyers of Gourmet Coffees an Exotic Teas. A total of 131,230 last-12-month buyers are named. These customers’ average age is 58.
Selections: Monthly hotlines, telephone numbers
Price: $95/M
Contact: ABC Direct Marketing Services Inc., Joyce I. Landry at 212-327-3315 or [email protected]
Fast Lane Car Loans
Some 150,000 individuals are named on the Fast Lane Car Loans list. These individuals applied online for car loans. Extensive self-reported information is available.
Selections: Hotlines, gender, age, income, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Tracy Haddad at 203-778-4110 or [email protected]
Gamblers Report Buyers Multinational
There are 8,500 last-12-month names available on the Gamblers Report Buyers Multinational file. These individuals responded to English-language direct mail and paid $10 to purchase a report. The file cannot be released for rental to online casinos. This list contains seeded names.
Selections: Country
Price: $275/M
Contact: Regency Direct Mail Ltd., Sanj Aggarwal at 604-853-3035 or [email protected] and Sarb Seikhon at 604-853-3035 or [email protected]
IN THE NEWS
Robert Sher Named CEO Following Alvion Acquisition
The list technologies firm Alvion Inc. has been acquired by an investment group led by Robert K. Sher, who will serve as CEO for the renamed Alvion LLC. Terms were not disclosed.
Alvion sells data management technologies for online list counts and selection; list rental and data fulfillment tools for list owners and managers, list compilers and data resellers.
Sher has previously served as CEO of Primus Marketing Group and CEO of KnowledgeBase Marketing, two firms that he founded. Sher also once served as president of Donnelley Marketing, president of May & Speh Direct and executive vice president of Metromail.
Investment partners Gary Schmidt and Richard S. Trenkmann have been named president and CFO, respectively. Schmidt previously held positions at Experian and BMG Direct. Trenkmann’s has a financial background in private equity investment, mergers and acquisitions.
Vil Ezerins, founder of Alvion has retained an equity interest and advisory capacity in the new firm.
Zuckermandel and Stanton to Lead Insert Media Council
The Direct Marketing Association has named Jim Zuckermandel and Robert Stanton as co-chairman of the Insert Media Council. Zuckermandel is president and CEO of Zed Marketing. Stanton is vice president of business development at Stanton Direct Marketing Inc.
InfoUSA Will Promote Salesgenie.com During Super Bowl
InfoUSA will run 30-second TV spot on Feb. 4 during the Super Bowl to promote Salesgenie.com its subscription-based online sales lead and mailing list service.
SPECIALS!
Flare Magazine
Rogers Publishing Ltd. is offering a 10% discount until March 31 off the base price of Flare, a Canadian women’s magazine. Almost 80,000 subscribers are on file. Contact Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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