* Aramark Apparel Buyers
* Iraqi Households Opt-in E-mail File
* Permission Data Lists
* Sta-Tight
* E-Club Advantage Ride-Along
* Movin’ and Spendin’
* RewardsGetaway.com
* Cornerstone Provides Data for Elections Canada
* People in the News
LISTS UNDER NEW MANAGEMENT
Aramark Apparel Buyers
Aramark Corp. has appointed Direct Media Inc. as list manager. The Aramark Consumer Apparel Buyers list contains more than 75,000 buyers of Wearguard brand products. The corresponding Aramark Work Apparel Buyers has 141,916 names. The average unit of sale was $70 for the consumer apparel file and $120 for the work apparel file. MeritDirect was the prior list manager.
Selections: Gender, max per company/site, last purchase, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Joanne Panella at 203-532-3834 or [email protected]
NEW LISTS
Iraqi Households Opt-in E-mail File
Some 139,000 e-mail addresses are available on the Iraqi Households Opt-in E-mail file. These individuals have registered at Web sites. Most of these people reportedly speak English.
Selections: Age, gender
Price: $200/M
Contact: Rich List Co., Leslie Mandel at 631-537-3068 or [email protected]
Permission Data Lists
Permission Data LLC released a group of lists identifying consumers who responded to a variety of Web site offers and indicated specific types of interests. The Permission Data Sports Respondents file contains 34,931 names. Other files available identify 612,742 religious respondents, 25,744 health and wellness respondents and 437,428 continuity club respondents. Sources include e-mail and Internet search engines.
Selections: Age ranges, income ranges, telephone numbers, state/SCF/ZIP
Price: $85/M (base)
Contact: Aggressive List Management Inc., Stephanie Cuchiara at 847-304-4030, ext. 210 or [email protected] and Kim Lampp at 847-304-4030 or [email protected]
Sta-Tight
Women 40 and older who responded to a trial offer for an anti-aging product are named on the Sta-Tight list. A total of 49,944 last-six-month and 40,384 last-three-month buyers available. The unit of sale was $10 for shipping, handling and promotion fees. Direct mail and direct response TV are the sources.
Selections: State/SCF/ZIP
Price: $90/M (last-six-month buyers)
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
NEWLY MANAGED INSERT MEDIA
E-Club Advantage Ride-Along
Media Advisors Group LLC has been named manager of the E-Club Advantage Ride-Along program, effective March 1. Some 100,000 monthly announcements are sent to E-club members who purchased satellite or electronic insurance. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce. This ride-along program was launched in June. ALC Media Management will be the program manager through Feb. 28.
Price: $65/M
Contact: Media Advisors Group LLC, Rosemary Vaccaro at 845-278-8455 or [email protected] and Dean Barile at 845-278-8455 or [email protected]
NEW SELECTS
Movin’ and Spendin’
Avrick Direct Inc. has added additional real estate selections to the new mover file Movin’ and Spendin’ list group. Some 2.2 million monthly names are available. New selections include home value, home equity, purchase price, year of construction, date purchased and mortgage amount. Additional Movin’ and Spendin’ segments are available for Hispanics, Spanish-speaking individuals and African Americans. Utility companies and magazine subscription address changes are the sources.
Additional selections: Age, income, ethnicity, religion, number of credit cards/type, dwelling type, distance of move, marital status, mail order buyers by type, donors, gender
Price: $75/M
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
UPDATED LISTS
RewardsGetaway.com
Buyers from HotProductOutlet.com have been added to the RewardsGetaway.com list. Some 115,000 names are available. This file includes individuals who registered as members at the RewardsGateaway.com and Memberpromotions.com Web sites. It contains two types of members; those who signed up for offers and made credit card purchases, and members who signed up for offers which didn’t require a purchase.
Selections: Hotline, recency, gender, state/SCF/ZIP
Price: $95/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
IN THE NEWS
Cornerstone Provides Data for Elections Canada
Cornerstone Group of Companies has signed a multi-year to provide Elections Canada with data from the Info-Direct Household file. It contains more than 12.1 million names. The Canadian government agency intends to use this data to maintain a national list of Canadians with telephone service for voter registration.
People in the News
Dolores Broderick is settling in her new position as director of list management at Walter Karl Inc. Broderick has been assigned to the Ziff Davis Media sales team in the Pearl River, NY office. She formerly worked for Mal Dunn Associates Inc.
Network
