Bob Castle, who will be remembered as much for his generosity of spirit as for his formidable marketing skills, died on Wednesday at age 69. The list veteran died in New York Hospital of polymiositis, a debilitating illness that he had for 20 years.

A memorial will be held on Saturday March 18 at noon at the Ethical Culture Society at 64th St. and Central Park West in New York.

* * *

If there is one thing that all direct marketers can agree on, it is that the ever more button-down business will never again see the likes of Bob Castle.

A man of many interests, Castle could discuss de Kooning as easily as he could discuss hotlines, and he had a rare sense of humor about himself. In 1995, he was named DMA List Leader and referred to the ceremony as

Bob Castle, who will be remembered as much for his generosity of spirit as for his formidable marketing skills, died on Wednesday at age 69.

The list veteran died in New York Hospital of polymiositis, a debilitating illness that he had for 20 years.

A memorial will be held on Saturday March 18 at noon at the Ethical Culture Society at 64th St. and Central Park West in New York.

* * *

If there is one thing that all direct marketers can agree on, it is that the ever more button-down business will never again see the likes of Bob Castle.

A man of many interests, Castle could discuss de Kooning as easily as he could discuss hotlines, and he had a rare sense of humor about himself. In 1995, he was named DMA List Leader and referred to the ceremony as