Musical Heritage Society
MKTG Services has been appointed to represent five lists for the Musical Heritage Society. The Sound Music Buyers from Musical Heritage Society file with more than 1.1 million records is the largest. This file is comprised of classical and jazz music lovers who joined continuity clubs, in addition to members of Columbia House’s defunct classical music club. Next largest is the Heritage Musical Society Buyers list with 332,000 records. The other Canadian buyers, Jazz Heritage Society and Jazz Store files have counts ranging from 18,000 to 64,000. The sources are direct mail and the Internet.
Selections: Quarterly hotline, dollar ranges, gender, Internet buyers, multibuyers, state/SCF/ZIP
Price: $75/M to $95/M
Contact: MKTG Services, 215-968-5020
Euromoney
Statlistics has assumed management of postal and e-mail lists for the publisher and conference producer Euromoney PLC. The Euromoney PLC Executive Global Master File contains 519,190 postal records. The corresponding e-mail file contains 205,389 records. These individuals have purchased books, magazine or newsletter subscriptions, attended conferences or seminars. The average unit of sale is $560.
Selections: Country, industry, region, occupation, job function, business/industry, area of interest, specialty, SIC codes, company size, sales volume
Price: $250/M (postal records); $300/M (e-mail records)
Contact: Statlistics, 203-778-8700
Alternative Medicine
Pacific Lists Inc. is the new manager of the subscription list for Alternative Medicine magazine. Nearly 80,000 subscribers are available. Sixty percent of these individuals are women. The average age of subscribers is 49; average household income $68,000.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Pacific Lists Inc., 415-945-7604
All Natural Organics and Herb Buyers
Health conscious men and women who responded to offers related to organic gardening, Chinese and other herbal remedies as well as other health products are found on the All Natural Organics and Herb Buyers list. The last-12-month count is 312,464. Direct mail is the source.
Selections: Monthly hotline, gender, credit card/check payment, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, 212-655-5153
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