Lillian Vernon Online has experienced a sales conversion rate increase of 20%, and an uptick in its average order size of 10%, since implementing EasyAsk, a Web site search and product recommendation engine.
EasyAsk uses a natural search language and navigation platform, allowing both Web surfers and call center reps to access the more-than-6000 items available on the site, and promote offerings based on whether they are on sale, are clearance items, are personalizable, or fit specific product category or price needs.
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