LifeMinders Inc., Herndon, VA, had second-quarter 2000 revenue of $14.7 million, up from $1.4 million in second-quarter 1999. During the same time the company’s net loss jumped from $5 million to $13.7 million.
Membership in its daily e-mail product, LifeMinders Today, grew to more than 6 million customers during the quarter. LifeMinders Today delivers a personalized e-mail every day to its members. Overall, the company’s permission-based membership rolls grew by 4.5 million individuals, and now amount to 17 million members.
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