[Re: Loose Cannon: Fumbles and Touchdowns from the 30-Second Line, (directmag.com/loosecannon/loose-cannon-fumbles-touchdowns-30-second-line-021207/) Direct Newsline, Feb. 12, 2007
Note: Last week, Joe McTaggart responded to my call for reactions to Super Bowl ads by sending in selections from his blog. I’m late in presenting his comments, but they still make for entertaining reading. Any “are we STILL commenting on that game” messages should be directed at me, not him. — Richard H. Levey]
(From Joe McTaggart’s blog):
My current wife says that since I want to watch the game, she gets to hear the commercials. UGH. Listening to commercials is a violation of my number one T.V. rule. Commercial comes on — sound gets shut off. Always.
But wife IS nice. And she does put up with, eh — most/some of my peculiarities, most/some of the time, so okay, I’ll make a special resolve not to be too obnoxious while the hucksters are making a buck.
She says they are spending Two and A Half Million Dollars to tell us something and we should be courteous enough to listen. Okay, Baby, just for you, we’ll leave the sound on and you can listen. I will commute to the refrigerator during ads.
Game begins and the commercials start. Wife is amazed.
“What’s all that slapping? What are they selling?
“Who are those people with no shirts on climbing on some car? What are they trying to sell, shirts?
“What – they can’t afford to buy TWO candy bars?”
Her overall observation was, “They spent Two And A Half Million Dollars to say that? But what did they say? What were they selling? I liked it better when the horse farted! Dearie, what were they selling when the horse farted? You said they were gonna show Danica, but I didn’t see Danica. The young man with the guitar and the old fashioned leisure suit was nice, though. How about all those promotional spots for the new T.V. shows – does that mean they didn’t sell enough commercials and had to fill things in with their own stuff?”
So I turned the sound off. Aaaah.
My big question is, “Who approved those truly stupid ideas? How high up the corporate ladder – or not – was the guy who said OK? Has he still got his job today? Why?”
The football game itself was quite good. Definitely one of the more interesting Super Bowl games. I can attest to that because I managed to stay awake for the entire game.
Joe McTaggart
Self-Described Headhunter
San Jose, CA
Network
