CMS Cracks Down on Medicare TPMOs
According to ActiveProspect, the Medicare world is abuzz with a new rule that’s sure to shake up the TPMO (Third-Party Marketing Organizations) scene. CMS has just dropped a bombshell: starting October 1, TPMOs need to get explicit written consent from beneficiaries before sharing their precious data with other marketing organizations. ActiveProspect has a guide to help marketers understand […]
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From the Editors
TCPA Enforcement Heats Up
Earlier this month, Blue Cross and Blue Shield in North Carolina, along with systems vendor Change Healthcare agreed to pay $1.6M for violating the TCPA with unconsented robocalls. In other robocall news, on July 16 the FCC’s Jessica Rosenworcel took another step to regulate AI-generated calls and texts. The Hill reports, “The proposal would require callers to obtain […]
