Lands’ End Corporate Sales, the business-to-business division of Lands’ End Inc., Dodgeville, WI, has signed an agreement with 4imprint to offer both companies’ products to corporate clients.
Oshkosh, WI-based 4imprint, is an international advertising specialty firm. Customer service will include one toll-free number and one purchase contract for the combined product offering.
Lands’ End’s corporate apparel sales reached about $140 million last year. The agreement will allow the cataloger to offer non-apparel products, such as mugs and pens.
By the fall, 4imprint products will be incorporated into Lands’ End Online Custom Stores.
In another agreement, Fortune magazine has granted Lands’ End Corporate Sales the exclusive right to market licensed apparel and promotional products to companies named to certain Fortune magazine lists. The program would include companies on, for example, the Fortune 500 list and the Fortune 100 Best Companies to Work For list.
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