The Lamaze Institute for Family Education, Darien, CT, and Cox Direct, Largo, FL, will co-market “See Them Grow From Lamaze Family,” a direct mail product targeted to parents of babies two to 24 months old. Under the agreement, the mailing will include a newsletter jointly produced by Lamaze and Cox Direct.
Introduced by Cox Direct last year, “See Them Grow” is a cooperative envelope of coupon offers and samples for goods and services relevant to the developmental phases of babies and toddlers. The quarterly mailing will reach 750,000 families with children under two years of age.
Advertisers in “See Them Grow” can target three growth periods: two to six months, seven to 12 months and 13 to 24 months.
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