Eastman Kodak Co. takes another lap with NASCAR to promote Kodak Picture Maker kiosks at retail.
Kodak is offering collectible photos of NASCAR stars for purchase at 22,000 Picture Maker kiosks nationally. Fans can buy up to 12 photos of retiring Rusty Wallace (four shots), Dale Earnhardt, Jr., Kasey Kahne, Bobby Labonte, Tony Stewart, Jeff Gordon, Jimmie Johnson, Travis Kvapil and the late Dale Earnhardt, Sr. The offer runs Oct. 2 through yearend via Eric Mower & Associates, Atlanta.
Kodak ran a similar offer of 11 NASCAR photos earlier this year. It proved popular enough for the fourth-quarter repeat, which lets fans sample the kiosks’ digital printing capabilities by buying the NASCAR shots.
P-O-P and a video loop that runs on Picture Makers support the offer. Kodak has been a NASCAR sponsor since 1987.
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