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Know your Customer:
Grow your Business with Targeted Email Marketing
BIOGRAPHIES:
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Ray Schultz
Editorial Director
DIRECT Magazine
Ray Schultz, the editorial director of DIRECT magazine, has been covering direct marketing for 20 years. He joined DM News as a freelance reporter in 1981, and was named editor in 1986. He moved to DIRECT as editor in 1994. Shortly after joining DIRECT, Ray started DIRECT Newsline, the industry’s first daily online newsletter. In 2001, he won a Silver Apple Award and in 2002 was named List Leader of the Year by the Direct Marketing Association List Council. Prior to covering the DM beat, Ray wrote for the New York Times Magazine, National Lampoon, the Soho Weekly News and the East Village Other. He is now writing a book on the history of direct mail..
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Luc Vezina
VP, Marketing and Product Management
GOT Corporation
Luc Vezina, VP, Marketing and Product Management of GOT Corporation, is an advocate of permission-based email marketing and a keen supporter of relevant, one-to-one mass communications. He is responsible for driving the direction of GOT Corporation’s Campaigner products – which let marketers carry out relevant, personalized dialogues with their customers. Vezina maintains a sharp focus on industry trends and marketing technology, ensuring that the Campaigner products maintain a value to marketers unrivaled in the industry.
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Mike Atkinson
Internet Marketing Director
Graphic Business Solutions
Mike Atkinson is the Internet Marketing Director at Graphic Business Solutions in San Diego, Cal. Mike has been studying, absorbing, and implementing Internet strategy, user experience, and marketing issues since 1994. He has been in executive, management, and board positions for over 25 years in for-profit and not-for-profit organizations.
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