Knickerbocker Cuts Losses As It Shifts From DR To Net

Gifts marketer L. L. Knickerbocker Co., Inc., Lake Forest, CA, Inc. reported a net loss of $1.1 million for the quarter ended June 30, an improvement over $2.7 million for the same period last year.

Revenue for the quarter was flat at $13.4 million

“We are moving closer to profitability from operations, as evidenced by the nearly $2 million improvement in operating results this quarter,” said CFO Tony Shutts, in a statement. “The company’s advertising expense was down for the quarter by nearly $1.7 million, or 65%, reflecting our shift in sales from direct response marketing to retail and the Internet”.