Japanese advertising agency Dentsu Inc., in the initial public offering to go public is offering a share price of 420,000 yen ($3,411) per share, Reuters reported.
The price implies a market value of $4.74 billion.
Dentsu is Japan’s largest ad agency and is the fourth-largest in the world behind Interpublic Group of Companies Inc., WPP Group Plc and Omnicom Group Inc.
Dentsu is Japan’s biggest ad agency, commanding about a quarter of the advertising market and producing half of all prime-time television spots.
In global terms, it is the fourth-largest ad group in terms of sales behind Interpublic Group of Cos Inc, WPP Group Plc and Omnicom Group Inc, analysts said.
Network
