The Interpublic Group of Companies has made an investment in Oak Lawn Marketing, a Japanese database, customer relationship management, and Internet commerce company. The size of the stake, and the terms, were not made public.
Interpublic is consortium that includes Draft Worldwide, McCann-Erickson WorldGroup, and The Lowe Group.
The relationship will allow McCann-Erickson’s WorldGroup to link its McCann Relationship Marketing Worldwide network to Oak Lawn’s CRM outlets, including Contact Jap@n, a customer service telephone center, and ShopJap@n, an Internet mall.
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