Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced that it now has a total potential advertising reach of 52.4 million unique visitors in the United States, topping other targeted ad networks – including bellwethers such as Advertising.com Games and Yahoo! Games – making the Intergi network today’s leading destination for reaching the online gaming and entertainment industry, according to the latest data from the August 2008 comScore Media Metrix report. The report also shows Intergi ranking as having the largest reach in the U.S. for the Gaming Information Subcategory in comScore.
Over the past year, Intergi has built a proprietary network of enthusiast sites which reach fans of the most popular genres of videogames, film, and TV, as well as other forms of entertainment. Currently securing an additional round of funding, Intergi has spent the last year investing seed capital to further build out its web-based technologies to deliver more targeted impressions, bolster its sales force and integrate more publishers into its network. Other representation partners include Wizards of the Coast, gamerDNA, K2 Networks and more.
"Today, online advertising is all about being able to deliver targeted messaging that truly hits the consumer, where, when and how they want," said Jayson Dubin, president of Intergi. "comScore’s recent data is a true testament to our claims that Intergi offers today’s advertisers with direct access to the millions of gamers who are spending more of their time online.”
About comScore ?
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and a preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor.
About Intergi
Intergi is a leading online gaming and entertainment advertising network and representation company offering broad and unparalleled access to the $25 billion gaming industry. Intergi offers targeted advertising placements – site specific, channel-wide and run-of-network – through more than 800 specialized gaming and entertainment categories including massively multiplayeronline (MMO) and first person shooter (FPS) genres. Intergi’s global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com.
Network
