FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business.
“Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services.”
Sites also give businesses the ability to run targeted marketing initiatives, appear multiple times in a targeted online area, and relate to customers via tailored products and services, among other things.
Among the tidbits of advice and data in the infographic are:
- Get to know your audience by employing a listening strategy that finds out where your target customer spends their time online and the keywords people use most to search for your service/product
- Stand out from the crowd by designing your content to highlight your expertise, the problem you can solve for your customer and how you can meet their needs better than anyone else
- Brands that use consistent messaging are worth up to 20 percent more than those that aren’t
- There are 149.8 million online buyers in the U.S. this year
To learn more about how brands should go about building their online presence, see the full infographic from FreeWebsite.com below:
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