Pinterest is the latest social media marvel. It’s a huge source of traffic and engages its users more than Facebook or Twitter. Email marketers should understand how to integrate Pinterest with their strategies to boost traffic and build brand awareness. Among the seven ways to do that are to post your email or a portion of it on Pinterest; direct your email subscribers to your board; introduce new email templates on Pinterest; and send periodic Pinterest emails. (In the Box: MailerMailer Email Marketing Blog)
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