If your business wants to dip its toe in the Facebook ad pool for the first time ever, it’s important to get a grasp of the types of Facebook Ads (right column, paired with news, social actions) and Sponsored Stories (in the News Feed, on the right side of the home page) that are available. Then it’s time to launch a Facebook business account. Once all this is done, it’s time to ask some key questions about who your target audience is, what your budget looks like and what you want to advertise, among other important topics.
All of that will be the foundation for actually creating your first Facebook ad. Socialbakers offers a four-step walkthrough of what this looks like:
1)
Network
