How a Brand Can Manage and Expand an Instagram Community
It might not be the most logical fit for all types of businesses, but Instagram at least deserves every company’s attention. According to recent research, 40 percent of top brands are on the photo filter-based social network. For brands in need of some help managing and growing their Instagram communities, here are three tips: 1) Use third-party tools to manage your Instagram account: Statigram can help monitor your community and host contests, for example; 2) respond to comments: add value to the conversation and answer questions; 3) track engagement over time with hashtags: this can offer insight into how the community views the brand. (Social Media Examiner)
