Harte-Hanks Inc., New York, has named Mitchell Orfuss to engage new business development and corporate marketing efforts.
Previously Orfuss was executive vice president at OgilvyOne and president of J. Walter Thompson Direct. He also served in management and senior management positions at Rapp Collins, and Grey Direct, respectively.
In 2000 Harte-Hanks reported nearly $97.2 million in billings. Overall, the company, which offers comprehensive direct, interactive and customer relationship management services, as well publishes shopper publications, generated revenues of $961 million.
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