The Gymboree Corp. plans an April launch of Janeville, a new retail test concept targeting women in their mid-30s.
The first three stores will open throughout April at Westfield Shoppingtown Valley Fair in Santa Clara, CA; Bellevue Square in Bellevue, WA, and on Burlingame Avenue in Burlingame, CA. Approximately 10 stores will open by year-end.
In 2002, the company outlined a long-term growth plan that included the development of niche brands to bring innovation to the retail space. Janeville will be the second brand created and launched by Gymboree since the introduction of Janie and Jack in Sept. 2002, which has grown to 32 shops in 18 months.
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