Global Sports, an e-tail company that operates, under exclusive long-term agreements, the Internet businesses of leading sporting goods retailers, including The Sports Authority, The Athlete’s Foot, Sport Chalet, and MC Sports will launch a one-to-one e-mail marketing program.
Global Sports will use Boulder, CO-based MessageMedia’s proprietary e-mail database technology on behalf of its retail partners to both manage its online customer service outreach and deliver customized messages to narrowly defined groups who have requested information from their retail partners.
“Global Sports will be able to maximize the customer service relationship, making it easier for customers to locate and purchase products online, and ultimately, have a better shopping experience,” said Global Sports vice president of marketing and business development Bob Rothenberg in a statement. “In addition, the one-to-one e-mail marketing strategy is a key component in this relationship, enabling Global Sports to reach out to consumers in a more lasting and effective way.”
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