The Gillette Co., based in Boston, has selected Digitas Inc. and Zefer as its Internet marketing agencies. Digitas will partner with Gillette to manage online marketing initiatives for gillette.com and for the Mach3 shaving system, Duracell batteries and Gillette for Women shaving products. Zefer will work with Gillette to broaden its e-commerce profile, and will also assist in building an online strategy for the Gillette Women’s Cancer Connection, a program of the Gillette Women’s Cancers Foundation, Inc.
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