Getting It Right
EPRIZE
More than just an interactive promotions agency, ePrize is also a technology company.
Its new Intelligent Promotion Platform blends customer relationship management with promotions. An online game player fills out a registration form; ePrize processes that information to tailor the promotion with that personal data. Within seconds, the participant is served a game and offers suited to him.
“We can speak in a voice appropriate to that consumer,” says ePrize CEO and founder Josh Linkner. “We use the consumer intelligence to maximize marketing efforts, get higher results and lower costs.”
The technology recognizes a repeat player and asks more questions each time, adding to its database.
ePrize jumped to No. 12 from No. 51 last year with strong two-year revenue growth and a big jump in its creative ranking. New AOR clients include New Line Productions, Lifetime Entertainment, Georgia Pacific and M-Cube.
Last year, ePrize ran an instant-win sweeps touting Northwest Airlines' online check-in service. Game pieces in direct mail to 1 million WorldPerks members drove players to a Web site where a 20-second flash video demonstrated check-in and printed out a boarding pass. Top prize was a $5,000 Northwest Airlines vacation gift certificate. Some 13% of game cards were redeemed and Northwest now uses the demo as part of its permanent Web site.
Farmington Hills, MI-based ePrize has 50 staffers across its four U.S. offices and London.
