GE Services Network, an operating unit of industrial giant General Electric Co., has tapped B2BWorks, an online marketing and media services company, to develop advertising revenue for its Web sites GE Polymerland (www.gepolymerland.com), GE Silicones (www.gesilicones.com), and GE Plastics (www.geplastics.com).
As part of the deal, Chicago-based B2BWorks has granted an undisclosed amount of equity to GE Services Network.
“As the leader in business-to-business online advertising services, B2BWorks is the ideal company to help us grow our advertising revenue through our corporate portals,” said Vince Cole, GE Services Network’s global business leader, in a statement.
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