Gannett Co. Inc., Knight Ridder Inc. and Tribune Company have jointly acquired CrossMedia Services, Inc., a provider of Web-based marketing solutions for retailers. Terms of the agreement were not disclosed.
Through its SmartCircular and SmartCatalog services, CrossMedia Services turns print promotions such as sales circulars, catalogs, run-of-press ads and direct mail into search-based interactive formats.
Gannett, Knight Ridder and Tribune have partnered in other online joint ventures, such as CareerBuilder.com , Cars.com and Apartments.com.
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