The Federal Trade Commission has urged the Department of Justice to file a civil penalty complaint against E4L Inc., the Los Angeles-based infomercial producer formerly known as National Media Corp. The FTC charges that E4L produced and placed deceptive infomercials for the Motor Up Corp., and in doing so violated a 1993 commission order arising from allegations of deceptive infomercial advertising for other products.
The FTC recommended that the department file a proposed consent decree that would provide for an injunction against future order violations and a civil penalty of $100,000.
The FTC has also charged Motor Up, the seller of Motor Up Engine Treatment, with making unsubstantiated and deceptive advertising claims. Motor Up Corp. and its principal, Kyle Burns, face an administrative trial.
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