Frito-Lay will cut 200 to 250 jobs as part of a restructuring announced last week.
The PepsiCo division will reinvest the money saved into “consumer- and customer-focused innovation, selling systems and supply chain infrastructure,” per a statement from CEO Irene Rosenfeld.
The cuts account for about 0.5% of Frito-Lay’s national staff of 46,000; most of the cuts affect jobs at Frito-Lay’s Plano, TX, headquarters and management jobs located in other cities.
A Frito-Lay spokesperson won’t say how many marketing jobs will be cut, or how marketing budgets will be affected. But it’s clear that Frito-Lay is keeping its field-marketing staff— of its direct-store delivery system—, a crucial move for maintaining or expanding in-store and account-specific marketing. Agency assignments are not expected to change with the restructuring.
Meanwhile, sister company Pepsi-Cola North America brings back veteran Tom Bene as senior VP-sales and system transformation, from his current role as president of Pepsi-QTG Canada. Bene, who rejoins Pepsi’s U.S.-based business in early December, will supervise the North American sales organization and will develop retail sales and customer strategies. He had been chief operating officer of SoBe before moving to Pepsi-QTG Canada in 2004; in all, Bene has been with Pepsico for 16 years.
Dave Burwick replaces Bene as president of Pepsi-QTG Canada; he has been senior VP-chief marketing officer for Pepsi-Cola North America since 2002, overseeing all marketing including consumer promotions and sports marketing. Burwick has been with Pepsi since 1989.
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